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Re: OT - Press release experience?


Bonnie, instead of looking for "free advertising" you could contact a reporter from your local paper to actually write an article about your festival and to provide a photographer as well. We have had very good look in that regard when we've had garden club events here. The other papers in the area have simply put my releases in the gardening sections of their papers. Yours would most likely fit well in the "faith" section of your paper, if you all have such a thing.
zem
----- Original Message ----- From: "Bonnie & Bill Morgan" <wmorgan972@ameritech.net>
To: <gardenchat@hort.net>
Sent: Saturday, October 21, 2006 6:35 AM
Subject: RE: [CHAT] OT - Press release experience?


Yes, that is my fear, too, Donna. I've got to get some commitments FAST
before I want to put out that we will take "free" photos. I suppose I could
say "while supplies last" but that just isn't fair to the little ones. One
of our members is a professional photographer, but he doesn't have a large
income/budget, and he has just recently tried digital and he is in ill
health. I'll see if I can talk with him and the council president to get
this part nailed down yet this week. If we do the free will donation, I
think I'll put a "suggested donation" on the container.

The problem we ran into with the mall, was keeping track of whose picture
was where and that was organized by a professional event company! (I can't
imagine what volunteers would do.) On the web sites I've used, you can't
just post photos and let the folks pick which is theirs (privacy issues and
all) so each person would have to have some sort of sign in just to access
their own photos.

We have one good photo house in Dayton and another so-so one. I will check
with them, but both are small and I'm not looking for too much help there.
I'll see if I can make contacts with Kodak and others for supplies, but I
don't want to count on it until I've got it in front of me. Thanks for the
ideas!

These days, with digital everything and with the copiers at drugstores and
discount department stores, folks can have their photos scanned and make
reproductions, too. Of course that will be out of their own pockets and
some don't want to take the time to do that. However, unlike the big
organizations who make their money from the photography, our photos will not
be copyrighted.

Blessings,
Bonnie

-----Original Message-----
From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On Behalf
Of Donna
Sent: Friday, October 20, 2006 2:40 PM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

ok- forget the pictures LOL.....

I think someone needs to address this photo printing, especially if you are
going to have a large number of kids! An inkjet printer with special paper
is going to be expensive if lets say you end up printing 500 or more
pictures! Anyone in the congregation have a color laser printer...
cheaper to do this but even then, yikes! I would say, first picture is free,
any reprints a donation must be given? Maybe a can on the table might help
with the expenses if folks donate something even for the first picture. Too
bad you don't have more time. I would hit up on camera manufacturers, paper
and ink companies and see if they would donate some supplies? I had good
success emailing pond companies and asking for door prizes for our expo's.
Warning! Use the church address, as I recall getting a phone call at work
from John yelling at me about a semi in front of the house wanting to know
what we where going to use to offload skids of stuff with......


What about some of these online photo things. You could post the pictures
and folks could print from there? Then if they want 10 copies, no big deal
on your end. Or maybe the group should sign up at ipower for a limited time
web site. All the pictures could be uploaded and folks could print from
there?


Wasn't Chris using those small CD's for his catalog..... maybe that would be
an answer too. First print free, X amount for a cd with the pictures on
them?


Good Luck!
Donna




----- Original Message ----
From: Bonnie & Bill Morgan <wmorgan972@ameritech.net>
To: gardenchat@hort.net
Sent: Friday, October 20, 2006 10:16:51 AM
Subject: RE: [CHAT] OT - Press release experience?


Good input! O.K., I'll change the header. Area codes don't change much
until one gets down around the interstate loop around Cincinnati, but it
won't hurt to add it.

As for photos...Yes, I do hope to have the costume finished within the next
2-3 weeks, but I'm not sure that will be enough time to get the articles in
on time with photos. Besides, Bill won't be bleaching his hair and beard
until a week after Thanksgiving. Since it takes 4 bleachings to get it
Santa white, it is very difficult for him to keep bleaching (to cover roots)
for more than a month without losing LOTS of hair to breakage. And
bleaching the mustache under his nose is a very sensitive and difficult
thing to do because of the fumes. Eyebrows are another level of difficulty
to keep white. Right now, there is only a little bit of color in his
mustache and very little in his beard, but he still has a full head of dark
brown (almost black) hair that must be treated. Of course, for radio, it
doesn't make a lot of difference (photos, that is.) Too bad I don't know
a Greek Orthodox or Roman Catholic Bishop who could lend us his attire for
photos. I could probably use white hair spray for initial photos.

I'm still trying to pin down some folks at church on how much they are
willing to donate, but I'm sure that one of the members has volunteered use
of a photo printer (4"X6") and we'll be asking for either funds or photo
paper and ink to fit it from the congregation. The plan is to take photos
with a digital camera and print them while the family is still there.
Originally, I had just planned to have parents bring their own cameras. Do
you think we could ask for good will offerings for those who want extra
photos to cover the expense of paper and ink? We have no clue how many will
show up for it since this will be the first year, but I'd rather be over
supplied than undersupplied.

CD's are pretty cheap. I hadn't thought about having them for the event,
but I don't think we have a PC (or the software) available at church to burn
the photos to CD. I know that malls here charge $10-$15 for the photo on
Disc. Perhaps we can ask for good will offerings for them as well if I
could find someone to bring a laptop with the right software. However, we
don't want to be in the business of turning anyone down for a picture or
pictures, either. After all, this is a non-profit event.

I don't think we want to be in the business of e-mailing photos if we have
large turn out. Many of the members aren't that computer literate (being a
very small congregation with mostly very elderly members) and I won't have
time to do large volumes with our regular Santa Visits to various charities.
If all goes well, we might be able to add things for future years, but I'm
not sure we can do it all this first year.

Up to now, our largest event has been Bible School and the Pre-School we
offer for the community. In the summer, Bible School draws more than 60
children (though ads have been limited to the sign on the property) and we
have had to put children on a list because we simply don't have the staff or
enough younger (folks under 75) volunteers to help with the children. The
pre-school has a community reputation for being the best in the area and the
waiting list to get into it (State regulations restricting size there) is
VERY long. Since the advertising is going beyond word of mouth and the sign
on the corner of the church property, I'm not sure what to expect. The
pre-school plans to put fliers into their children's take home bags
regarding both the St. Nicholas Event and the Wrap It Up Events. (Am I a
glutton for punishment? Or just crazy. Don't answer that!!! LOL!!!)

I do know Santa Bill can do 200-250 children per hour with the right
supports in place. (It varies so much because he actually listens to each
child. Some have more to say than others.) I'm confident that he can do
the same with St. Nicholas, though he'll be having to answer questions about
why he is different than Santa. We'll be open approximately 6 hours for
one day. I don't think the congregation yet understands how many children
could come through.

Thanks everyone for your thoughts and your help! I'd be lost without you!

Blessings,
Bonnie (SW OH - zone 5)

-----Original Message-----
From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On Behalf
Of Donna
Sent: Friday, October 20, 2006 9:32 AM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

I agree with Jim..... wouldn't give you a good spot in the paper and you
might be the first one to get canceled if space in that issue becomes a
problem....


Might also add the church's area code as well.....( although your areas
might be larger than ours here)

But my question is... who is paying for all the picture printing? Are you
going to email the pictures to the parents to print out? You know the
parents needs extra copies for grandparents etc.... hum....Trust me, you
want as many questions answered in the ad. You will get tons of phone calls
and emails if you don't.


Hum.. no way to get a picture of your grandkid and Bill ahead of time? Bill
makes such a great Santa it would draw them there....


----- Original Message ----
From: james singer <islandjim1@verizon.net>
To: gardenchat@hort.net
Sent: Friday, October 20, 2006 7:40:44 AM
Subject: Re: [CHAT] OT - Press release experience?


Don't think I'd attack the commercial spirit of christmas; crass
commercialism generates a lot of revenue for the media. Rather, I'd stress a
traditional alternative.

On Oct 20, 2006, at 7:23 AM, Bonnie & Bill Morgan wrote:

Jim, Zem and Donna,  I agree about getting something to draw their
attention.  Since I can't find any sign that anyone else in the Miami
Valley, much less the greater Dayton area has done a St. Nicholas
Event, I think we'll peak some interest.  This will go to Christian
Radio stations in the area, our main local newspaper and the community
newspapers in the area.
(The latter has agreed to run two articles for us.  They will run one
in a couple of weeks and again the week before the event.)

Here's what I had already put together.  I'm open for ideas and
critiques.



Tired of the Mall Santa and the Hype to Buy, Buy, Buy? (I'll bold and
enlarge this.)

Christ the King Lutheran Church in Centerville will be hosting a Saint
Nicholas Event to allow children and parents to get pictures with a
familiar Christmas icon without the commercialization of Christmas.

The event will be held:
    December 9th between 11:00 a.m. and 5:00 p.m.
    At Christ The King Lutheran Church
    On 50 Nutt Road (on the corner of Nutt and 48) in Centerville.

There is no charge for the event, but children are encouraged to bring
an item for the Baby Jesus, which will be donated to Hannah's Treasure
Chest.
Hannah's treasure Chest provides families in need with items necessary
to care for their children all through the year.

Parents can bring their own cameras or have a photo taken by one of
the attendants.

Children may also talk with a Nativity Character, hear the REAL story
of Christmas and learn about other Christmas traditions, such as the
candy cane.  They can snack on a Christmas cookie and sip some hot
chocolate as well.

Come and enjoy a family oriented, Christian, Christmas based, non
commercialized celebration of the spirit of giving.

For more information, contact Christ the King Lutheran Church at
885-5785 or
send an e-mail to St.Nicholas@ameritech.net.



BTW, thanks to Pam for testing my new e-mail address (St.Nicholas) for
me!


Bonnie (SW OH - zone 5)

-----Original Message-----
From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On
Behalf Of james singer
Sent: Thursday, October 19, 2006 8:27 PM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

It's just who, what, why, when, and where, like any other press
release, Bonnie. Helps if you can lead with something sexy/unique,
like you're going to tar and feather the mayor or pit St. Nick against
Old Nick, but if you can't, just lead with whatever it is about the
event should attract the most reader interest [editors are interested
in readers; they don't care about events or sponsors, unless the
sponsors are advertisers]. Just be sure you include all the who, what,
why, when, and where stuff--and your name and phone number--so whoever
re-writes it will have no excuse for screwing it up.

On Oct 19, 2006, at 7:52 PM, Bonnie & Bill Morgan wrote:

Does anyone have any experience with community event press releases?
I'm
getting ready to "alert the media" to a St. Nicholas Event open to
the Dayton area and I want to make it as professional as possible.

Blessings,
Bonnie (SW OH - zone 5)

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Island Jim
Southwest Florida
27.0 N, 82.4 W
Hardiness Zone 10
Heat Zone 10
Minimum 30 F [-1 C]
Maximum 100 F [38 C]

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Island Jim
Southwest Florida
27.0 N, 82.4 W
Hardiness Zone 10
Heat Zone 10
Minimum 30 F [-1 C]
Maximum 100 F [38 C]

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