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RE: OT - Press release experience?


Yes, we do have those sections in the major paper on Saturdays.  However, DH
& I sought an article for one of our charities, trying to get them some
publicity while we went as Santa & Mrs. Clause a few years back and the
article the newspaper wrote was less about the charity and more about DH's
beard.  

We need the free advertising to get the event publicized since this is it's
first year.  Having photos taken by the newspaper at the event will only
help with next year's event promotion by making folks familiar with the
premise.  And hopefully, that will happen, too.  (I do have some feelers out
for coverage with local TV as well.)  

Thanks for the good thoughts, Zem!

Blessings,
Bonnie (SW OH - zone 5)

-----Original Message-----
From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On Behalf
Of Zemuly Sanders
Sent: Saturday, October 21, 2006 8:16 PM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

Bonnie, instead of looking for "free advertising" you could contact a
reporter from your local paper to actually write an article about your
festival and to provide a photographer as well.  We have had very good look
in that regard when we've had garden club events here.  The other papers in
the area have simply put my releases in the gardening sections of their
papers.  Yours would most likely fit well in the "faith" section of your
paper, if you all have such a thing.
zem
----- Original Message -----
From: "Bonnie & Bill Morgan" <wmorgan972@ameritech.net>
To: <gardenchat@hort.net>
Sent: Saturday, October 21, 2006 6:35 AM
Subject: RE: [CHAT] OT - Press release experience?


> Yes, that is my fear, too, Donna.  I've got to get some commitments 
> FAST before I want to put out that we will take "free" photos.  I 
> suppose I could say "while supplies last" but that just isn't fair to 
> the little ones.
> One
> of our members is a professional photographer, but he doesn't have a 
> large income/budget, and he has just recently tried digital and he is 
> in ill health.  I'll see if I can talk with him and the council 
> president to get this part nailed down yet this week.  If we do the 
> free will donation, I think I'll put a "suggested donation" on the
container.
>
> The problem we ran into with the mall, was keeping track of whose 
> picture was where and that was organized by a professional event 
> company!  (I can't imagine what volunteers would do.)  On the web 
> sites I've used, you can't just post photos and let the folks pick 
> which is theirs (privacy issues and
> all) so each person would have to have some sort of sign in just to 
> access their own photos.
>
> We have one good photo house in Dayton and another so-so one.  I will 
> check with them, but both are small and I'm not looking for too much 
> help there.
> I'll see if I can make contacts with Kodak and others for supplies, but I
> don't want to count on it until I've got it in front of me.   Thanks for 
> the
> ideas!
>
> These days, with digital everything and with the copiers at drugstores 
> and discount department stores, folks can have their photos scanned 
> and make reproductions, too.  Of course that will be out of their own 
> pockets and some don't want to take the time to do that.  However, 
> unlike the big organizations who make their money from the 
> photography, our photos will not be copyrighted.
>
> Blessings,
> Bonnie
>
> -----Original Message-----
> From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On 
> Behalf Of Donna
> Sent: Friday, October 20, 2006 2:40 PM
> To: gardenchat@hort.net
> Subject: Re: [CHAT] OT - Press release experience?
>
> ok- forget the pictures LOL.....
>
> I think someone needs to address this photo printing, especially if 
> you are going to have a large number of kids! An inkjet printer with 
> special paper is going to be expensive if lets say you end up printing 
> 500 or more pictures! Anyone in the congregation have a color laser 
> printer...
> cheaper to do this but even then, yikes! I would say, first picture is 
> free, any reprints a donation must be given? Maybe a can on the table 
> might help with the expenses if folks donate something even for the 
> first picture.
> Too
> bad you don't have more time. I would hit up on camera manufacturers, 
> paper and ink companies and see if they would donate some supplies? I 
> had good success emailing pond companies and asking for door prizes 
> for our expo's.
> Warning! Use the church address, as I recall getting a phone call at 
> work from John yelling at me about a semi in front of the house 
> wanting to know what we where going to use to offload skids of stuff
with......
>
>
> What about some of these online photo things. You could post the 
> pictures and folks could print from there? Then if they want 10 
> copies, no big deal on your end. Or maybe the group should sign up at 
> ipower for a limited time web site. All the pictures could be uploaded 
> and folks could print from there?
>
>
> Wasn't Chris using those small CD's for his catalog..... maybe that 
> would be an answer too. First print free, X amount for a cd with the 
> pictures on them?
>
>
> Good Luck!
> Donna
>
>
>
>
> ----- Original Message ----
> From: Bonnie & Bill Morgan <wmorgan972@ameritech.net>
> To: gardenchat@hort.net
> Sent: Friday, October 20, 2006 10:16:51 AM
> Subject: RE: [CHAT] OT - Press release experience?
>
>
> Good input!  O.K., I'll change the header.    Area codes don't change much
> until one gets down around the interstate loop around Cincinnati, but 
> it won't hurt to add it.
>
> As for photos...Yes, I do hope to have the costume finished within the 
> next
> 2-3 weeks, but I'm not sure that will be enough time to get the 
> articles in on time with photos.  Besides, Bill won't be bleaching his 
> hair and beard until a week after Thanksgiving.  Since it takes 4 
> bleachings to get it Santa white, it is very difficult for him to keep 
> bleaching (to cover
> roots)
> for more than a month without losing LOTS of hair to breakage.  And 
> bleaching the mustache under his nose is a very sensitive and 
> difficult thing to do because of the fumes.  Eyebrows are another 
> level of difficulty to keep white.  Right now, there is only a little 
> bit of color in his mustache and very little in his beard, but he 
> still has a full head of dark brown (almost black) hair that must be 
> treated.  Of course, for radio, it
> doesn't make a lot of difference (photos, that is.)    Too bad I don't 
> know
> a Greek Orthodox or Roman Catholic Bishop who could lend us his attire 
> for photos.  I could probably use white hair spray for initial photos.
>
> I'm still trying to pin down some folks at church on how much they are 
> willing to donate, but I'm sure that one of the members has 
> volunteered use of a photo printer (4"X6") and we'll be asking for 
> either funds or photo paper and ink to fit it from the congregation.  
> The plan is to take photos with a digital camera and print them while 
> the family is still there.
> Originally, I had just planned to have parents bring their own cameras. 
> Do
> you think we could ask for good will offerings for those who want 
> extra photos to cover the expense of paper and ink?  We have no clue 
> how many will show up for it since this will be the first year, but 
> I'd rather be over supplied than undersupplied.
>
> CD's are pretty cheap.  I hadn't thought about having them for the 
> event, but I don't think we have a PC (or the software) available at 
> church to burn the photos to CD.  I know that malls here charge 
> $10-$15 for the photo on Disc.  Perhaps we can ask for good will 
> offerings for them as well if I could find someone to bring a laptop 
> with the right software.  However, we don't want to be in the business 
> of turning anyone down for a picture or pictures, either.  After all, 
> this is a non-profit event.
>
> I don't think we want to be in the business of e-mailing photos if we 
> have large turn out.  Many of the members aren't that computer 
> literate (being a very small congregation with mostly  very elderly 
> members) and I won't have time to do large volumes with our regular 
> Santa Visits to various charities.
> If all goes well, we might be able to add  things for future years, 
> but I'm not sure we can do it all this first year.
>
> Up to now, our largest event has been Bible School and the Pre-School 
> we offer for the community.  In the summer, Bible School draws more 
> than 60 children (though ads have been limited to the sign on the 
> property) and we have had to put children on a list because we simply 
> don't have the staff or enough younger (folks under 75) volunteers to 
> help with the children.  The pre-school has a community reputation for 
> being the best in the area and the waiting list to get into it (State 
> regulations restricting size there) is VERY long.  Since the 
> advertising is going beyond word of mouth and the sign on the corner 
> of the church property, I'm not sure what to expect.  The pre-school 
> plans to put fliers into their children's take home bags regarding 
> both the St. Nicholas Event and the Wrap It Up Events.  (Am I a 
> glutton for punishment?  Or just crazy.  Don't answer that!!! LOL!!!)
>
> I do know Santa Bill can do 200-250 children per hour with the right 
> supports in place.  (It varies so much because he actually listens to each
> child.  Some have more to say than others.)   I'm confident that he can do
> the same with St. Nicholas, though he'll be having to answer questions 
> about
> why he is different than Santa.   We'll be open approximately 6 hours for
> one day.  I don't think the congregation yet understands how many 
> children could come through.
>
> Thanks everyone for your thoughts and your help!  I'd be lost without you!
>
> Blessings,
> Bonnie (SW OH - zone 5)
>
> -----Original Message-----
> From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On 
> Behalf Of Donna
> Sent: Friday, October 20, 2006 9:32 AM
> To: gardenchat@hort.net
> Subject: Re: [CHAT] OT - Press release experience?
>
> I agree with Jim..... wouldn't give you a good spot in the paper and 
> you might be the first one to get canceled if space in that issue 
> becomes a problem....
>
>
> Might also add the church's area code as well.....( although your 
> areas might be larger than ours here)
>
> But my question is... who is paying for all the picture printing? Are 
> you going to email the pictures to the parents to print out? You know 
> the parents needs extra copies for grandparents etc.... hum....Trust 
> me, you want as many questions answered in the ad. You will get tons 
> of phone calls and emails if you don't.
>
>
> Hum.. no way to get a picture of your grandkid and Bill ahead of time? 
> Bill
> makes such a great Santa it would draw them there....
>
>
> ----- Original Message ----
> From: james singer <islandjim1@verizon.net>
> To: gardenchat@hort.net
> Sent: Friday, October 20, 2006 7:40:44 AM
> Subject: Re: [CHAT] OT - Press release experience?
>
>
> Don't think I'd attack the commercial spirit of christmas; crass 
> commercialism generates a lot of revenue for the media. Rather, I'd 
> stress a traditional alternative.
>
> On Oct 20, 2006, at 7:23 AM, Bonnie & Bill Morgan wrote:
>
>> Jim, Zem and Donna,  I agree about getting something to draw their 
>> attention.  Since I can't find any sign that anyone else in the Miami 
>> Valley, much less the greater Dayton area has done a St. Nicholas 
>> Event, I think we'll peak some interest.  This will go to Christian 
>> Radio stations in the area, our main local newspaper and the 
>> community newspapers in the area.
>> (The latter has agreed to run two articles for us.  They will run one 
>> in a couple of weeks and again the week before the event.)
>>
>> Here's what I had already put together.  I'm open for ideas and 
>> critiques.
>>
>>
>>
>> Tired of the Mall Santa and the Hype to Buy, Buy, Buy? (I'll bold and 
>> enlarge this.)
>>
>> Christ the King Lutheran Church in Centerville will be hosting a 
>> Saint Nicholas Event to allow children and parents to get pictures 
>> with a familiar Christmas icon without the commercialization of
Christmas.
>>
>> The event will be held:
>>     December 9th between 11:00 a.m. and 5:00 p.m.
>>     At Christ The King Lutheran Church
>>     On 50 Nutt Road (on the corner of Nutt and 48) in Centerville.
>>
>> There is no charge for the event, but children are encouraged to 
>> bring an item for the Baby Jesus, which will be donated to Hannah's 
>> Treasure Chest.
>> Hannah's treasure Chest provides families in need with items 
>> necessary to care for their children all through the year.
>>
>> Parents can bring their own cameras or have a photo taken by one of 
>> the attendants.
>>
>> Children may also talk with a Nativity Character, hear the REAL story 
>> of Christmas and learn about other Christmas traditions, such as the 
>> candy cane.  They can snack on a Christmas cookie and sip some hot 
>> chocolate as well.
>>
>> Come and enjoy a family oriented, Christian, Christmas based, non 
>> commercialized celebration of the spirit of giving.
>>
>> For more information, contact Christ the King Lutheran Church at
>> 885-5785 or
>> send an e-mail to St.Nicholas@ameritech.net.
>>
>>
>>
>> BTW, thanks to Pam for testing my new e-mail address (St.Nicholas) 
>> for me!
>>
>>
>> Bonnie (SW OH - zone 5)
>>
>> -----Original Message-----
>> From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On 
>> Behalf Of james singer
>> Sent: Thursday, October 19, 2006 8:27 PM
>> To: gardenchat@hort.net
>> Subject: Re: [CHAT] OT - Press release experience?
>>
>> It's just who, what, why, when, and where, like any other press 
>> release, Bonnie. Helps if you can lead with something sexy/unique, 
>> like you're going to tar and feather the mayor or pit St. Nick 
>> against Old Nick, but if you can't, just lead with whatever it is 
>> about the event should attract the most reader interest [editors are 
>> interested in readers; they don't care about events or sponsors, 
>> unless the sponsors are advertisers]. Just be sure you include all 
>> the who, what, why, when, and where stuff--and your name and phone 
>> number--so whoever re-writes it will have no excuse for screwing it up.
>>
>> On Oct 19, 2006, at 7:52 PM, Bonnie & Bill Morgan wrote:
>>
>>> Does anyone have any experience with community event press releases?
>>> I'm
>>> getting ready to "alert the media" to a St. Nicholas Event open to 
>>> the Dayton area and I want to make it as professional as possible.
>>>
>>> Blessings,
>>> Bonnie (SW OH - zone 5)
>>>
>>> --------------------------------------------------------------------
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>>> message text UNSUBSCRIBE GARDENCHAT
>>>
>>>
>> Island Jim
>> Southwest Florida
>> 27.0 N, 82.4 W
>> Hardiness Zone 10
>> Heat Zone 10
>> Minimum 30 F [-1 C]
>> Maximum 100 F [38 C]
>>
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>>
> Island Jim
> Southwest Florida
> 27.0 N, 82.4 W
> Hardiness Zone 10
> Heat Zone 10
> Minimum 30 F [-1 C]
> Maximum 100 F [38 C]
>
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