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Re: AIS: membership trends

  • Subject: Re: [iris-photos] AIS: membership trends
  • From: "Margie Valenzuela" IrisLady@comcast.net
  • Date: Sun, 30 Jan 2005 22:14:41 -0700

Thank you for thinking of sharing these words of hers with us, John. Gets me 
thinking about what that candle may be.??

Margie V.
Oro Valley, AZ.
Zone 8/9
IrisLady@comcast.net



----- Original Message ----- 
From: "John I Jones" <jijones@usjoneses.com>
To: "Iris List" <iris@hort.net>; "iris-photos" <iris-photos@yahoogroups.com>
Sent: Sunday, January 30, 2005 10:04 PM
Subject: [iris-photos] AIS: membership trends




Because Jeanne Plank is not subscribed to this list, I have been
forwarding some of the messages to her. I have excerpted some of a
recent reply from her:


  Thanks, John:
  It is a graph much as I had envisioned in my mind's eye through
the numbers I was easily able to research. Recently I ordered a copy
of the AIS 50th Anniversary Bulletin with the hope that some stats on
membership might be included in that publication in the same manner
they were included in the 75th Anniversary Bulletin. I am most
interested in constructing a really big picture of AIS membership
trends.
  Perhaps the thing to do is to approach the AIS Librarian and/or
AIS Historian to see if either can reference membership numbers over
the more historic years -- maybe not from the formation of AIS, but
from the WWII on to the mid 70's.
  It is sad to hear that people think that the AIS is a sinking
ship because we -- like many other groups -- are experiencing a
membership downturn. What I think the downturn means is that we need to
turn our thoughts to approaching the current situation from a new
viewpoint.
  Old methods -- while not to be abandoned unless they stifle new
approaches -- simply are not the producers of the kind of membership
recruitment and renewal we enjoyed in the pre-electronic past. I am,
sadly, not a marketing authority, but good sense suggests that we (the
AIS) must offer prospective members SOMETHING that does not come
readily without expenditures of either (or both) money AND time.
  Knowing what that offering could/should be is the hard part that
even a marketer would have trouble isolating.
  Yes, a questionnaire would be good to send to those whose do not
renew -- unfortunately that does not lead us to those who do not join
at all. They are certainly part of our loss! And then there are those
'dropouts' who will not respond -- and, they are likely to be a high
percentage.
  Although I may sound discouraging, I'm, however, trying to be
realistic. I think we should consider and pursue many different
approaches. I think we need to recognize and acknowledge that much of
our search to produce and sustain membership will be done in a very
dimly lit arena, and that we will be feeling our way in semi-darkness
-- no matter what professional help we use.
  Do you know of a candle by which we can light the way and begin
our search?
  Cheers!
  Jeanne




John                | "There be dragons here"
                          |  Annotation used by ancient cartographers
                          |  to indicate the edge of the known world.

List owner iris@hort.net and iris-photos@yahoogroups.com
________________________________________________
USDA zone 8/9 (coastal, bay)
Fremont, California, USA
Director, American Iris Society
Chairman, AIS Committee for Electronic Member Services

Online Iris Checklists at: http://www.irisregister.com

Subscribe to iris@hort.net by sending:
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Archives at:http://www.hort.net/lists/iris-photos/
________________________________________________



John                | "There be dragons here"
                          |  Annotation used by ancient cartographers
                          |  to indicate the edge of the known world.

List owner iris@hort.net and iris-photos@yahoogroups.com
________________________________________________
USDA zone 8/9 (coastal, bay)
Fremont, California, USA
Director, American Iris Society
Chairman, AIS Committee for Electronic Member Services

Online Iris Checklists at: http://www.irisregister.com

Subscribe to iris@hort.net by sending:
Subscribe iris
To: majordomo@hort.net
Archives at: http://www.hort.net/lists/iris-talk/

Subscribe to iris-photos at:
http://yahoogroups.com/subscribe/iris-photos
Archives at:http://www.hort.net/lists/iris-photos/
________________________________________________





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