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catalog production cost


LMann76543@aol.com wrote:
> 
 Sort of a catalog that you can't order from.
>  Does anybody know if the $5 for the Schreiner catalog covers cost of
> producing it?
> 
> Linda Mann lmann76543@aol.com east Tennessee USA

Linda, the cost of $5 per catalog for the one you mention is probably
close to the lithographic film and print production costs. (not
including the photography)and also not including ALL new color
separations.  The cost is probably close to $100,000 and this is based
on picking up and reusing approx 90% of the separations. (the only new
separations are usually the brand new iris)
It is important to also consider that this unit amount of $5 is based on
a quantity of approx 20,000. Smaller quantities would up the unit price.
To produce a complete new book as you suggest at a quantity of say
10,000 would be ballpark guesstimate approx 25.00 plus each. 
I would doubt if there is a market for this quantity at this price to
provide enough of a return quickly enough and additionally profit for
someone to invest in a project of this type.   

-- 
Christopher Hollinshead
Mississauga, Ontario  Canada  zone6b
AIS Region 16
Director, Canadian Iris Society
Newsletter Editor, Canadian Iris Society
e-mail: cris@netcom.ca
www: http://www.netcom.ca/~cris/CIS.html





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