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Re: was marketing...now Publicity

From: Bill Shear <BILLS@hsc.edu>

Our publicity guy here tells me that a very large percentage of what is
printed in newspapers (especially those like ours that don't come out every
day) is taken from handouts and releases of various kinds.  Newspapers will
print pictures of events taken by you, with a short caption or article
written by you, if adjudged of sufficient local interest.  Larger papers
will cover events like flower shows and talks if they know about them in
advance and it is explained why they are important.  Radio stations have
call-ins and public service announcements.

But YOU have to take the initiative.  Can't sit back and cry about the
paper not coming to your flower show--they won't come unless you ask them.

Bill Shear
Department of Biology
Hampden-Sydney College
Hampden-Sydney VA 23943
FAX (804)223-6374

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