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farmer's market guide


The New Farmers' Market:  Farm-Fresh Ideas for Producers, Managers &

If you are a farmer, market manager or city planner and want to succeed at
farmers' markets, "The New Farmers' Market: Farm-Fresh Ideas for Producers,
Managers & Communities" is the book for you. Written by Vance Corum, Marcie
Rosenzweig, and Eric Gibson, "The New Farmers' Markets" covers the  latest
tips and trends from leading-edge sellers, managers and market planners all
over the country.

In Part I (Selling at the Market), the authors talk about the best products
to grow and sell at the markets, how to combine farmers' markets with other
outlets, record-keeping, display, merchandising and much, much more. 

Part II (Starting, Managing & Promoting the Market) talks about every aspect
imaginable in starting, managing and promoting the market: location,
attracting vendors, rules and regulations, insurance, practical solutions to
market issues such as "farmer-grown," advertising, special events,
establishing a market web site, and more. The 43-page chapter on market
promotion alone is worth the price of the book! 

Part III (The New Farmers' Market) talks about educating the community about
the value of fresh, local foods and farmers' markets and about how farmers'
markets can serve the community.

Appendices include "How Much Insurance Do You Need?," "Customer Surveys and
Public Opinion," "Are Farmers' Markets Profitable?," and "Benefits of
Farmers' Markets for Vendors, Consumers & Communities."

A seven-page list of Resources is invaluable for locating scales, baskets,
packaging materials, and much more.


Vance Corum since 1979 has helped more than 65 communities establish new
markets. As a consultant in farmers' market development, research and
management, he has visited markets in many parts of the world and developed
publicity campaigns, tasting events, TV shows, magazine articles, seminars
and conferences on every aspect of market development. 

Marcie Rosenzweig for 12 years operated a market farm with multiple sales
outlets including local farmers' markets she helped establish. She is also
the author of "Market Farm Forms."

Eric Gibson is the author of the widely-acclaimed "Sell What You Sow! The
Grower's Guide To Successful Produce Marketing."

"The New Farmers' Market" is a "must have" for growers interested in selling
their farm or market garden products through farmers' markets, as well as
managers and city planners alike. 

To order, send $24.95 + $4.00 S/H to: Farmers' Markets America, 302 E. 28th
St. #D, Vancouver, WA 98663, 360-693-5500. Credit card orders call
888-281-5170. Quantity discounts available. Book Trade/Library Orders only:
Order through Chelsea Green at 800-639-4099.

8 X 10, 272 pps. ISBN: 0-9632814-2-9. 

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