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JOB ANNOUNCEMENT - Marketing Coordinator New Entry Sustainable FarmingProject

  • Subject: [cg] JOB ANNOUNCEMENT - Marketing Coordinator New Entry Sustainable FarmingProject
  • From: Jennifer Hashley <jennifer.hashley@tufts.edu>
  • Date: Fri, 29 Mar 2002 14:49:25 -0500

Please post this job announcement and circulate to interested parties.



The New Entry Sustainable Farming Project (NESFP) is a program helping
immigrants with agricultural backgrounds to begin farming in
Massachusetts and other New England states.

JOB TITLE: NESFP Production / Marketing Specialist

The candidate will work closely with Southeast Asian and other immigrant
growers, mostly in Eastern MA but also across the Commonwealth, and in
Rhode Island, Connecticut, NYC, and other locations, to establish
markets for produce grown by project
farmers.  He/she will assist farmers to plan market-based production
strategies; organize training and technical assistance around
market-related production, marketing, and related topics; link farmers
to retail and wholesale markets; and be part of a team with growers with
other project staff.


  * Research and assess innovative direct marketing opportunities in MA
and other nearby states; evaluate a wide range of local outlets for
agricultural products; and develop comprehensive multi-faceted marketing
strategies at retail and wholesale levels;

  * Develop new direct marketing linkages for growers, such as farmers'
markets, as outlets for project growers; approach new markets and
conduct outreach for the project growers.

  * Evaluate the marketing potential of specific crops; assess growers'
interests and needs regarding market-oriented production; help them plan
and implement market-based approaches to crop production;

  * Strengthen growers' participation in and consumers' use of farmers'
market(s) in Lowell, MA and other locations;

  * Gather relevant information and coordinate development of market
training and technical assistance, through development of AV, print
materials, workshops, and one-to-one assistance with growers;

  * Connect growers to agricultural experts and to other resources in
the agricultural community;

  * Develop markets for project growers in restaurants, hotels, etc. in
NYC, Boston, and other locations, in conjunction with our New Americans
Farming Initiative (NAFI) partnership;

  * Develop specific markets for specialty crops, particularly pea

  * Work closely with project Community Liaisons for communications and
coordination of activities with growers;

  * Track sales, placements, volumes, and other data;

  * Assist project evaluators with grower needs assessments and gather
relevant information on crop production and marketing, on meeting other
project goals, and on assessing the effectiveness of training and
education initiatives;

  * Provide timely reports and other required information as requested;

  * Participate at regular project meetings and other scheduled

  *  Flexible work schedule to allow for some evening and/or weekend
work preferred.

  *  Minimum Bachelor s Degree and knowledge / training in agriculture,
particularly crop production.

  * One to three years experience with agricultural marketing or related
activities; experience with farmers' markets and similar direct

  * Community organizing and cross-cultural experience helpful; be
prepared to build relationships with non-native participants with
limited literacy and English speaking language and writing skills;

  * Self-motivated, and self-directed;

  * Able to work well with a broad-based team in a rapidly-changing
environment; able to coordinate well with other staff, farm services
agencies, community organizations, and farmers;

  * Ability to quickly familiarize with a wide range of
agricultural-related technical, business and marketing topics;

  * Appropriate computer skills, and effective communication and writing

  * Reliable transportation necessary.

WORK LOCATION: Tufts University (Medford), with statewide and some
interstate travel.

SALARY:  Full-time position, $35,000 - $45,000, related to experience,
with benefits and job-related travel reimbursement.

BEGINNING DATE: As soon as position is filled.

HOW TO APPLY:  Send letter of interest and resume to: Tufts University,
Human Resources, 169 Holland Street, Somerville, MA 02144.

Tufts University is an Affirmative Action/Equal Opportunity Employer and
actively seeks candidates from diverse backgrounds.

QUESTIONS may be directed to Hugh Joseph, NESFP Director, at
hjoseph@tufts.edu.  Please do not email resumes and cover letters unless
requested to do so.


The New Entry Sustainable Farming Project (NESFP) is a program to help
immigrants with agricultural backgrounds to begin farming in
Massachusetts and in other New England states.  We have developed a
comprehensive strategy that includes finding farmland, provides training
and financial assistance, and promotes effective marketing strategies
for small-scale producers.

The NESFP is a partnership of many organizations, including the Tufts
University, USDA Farm Service Agency, University of Massachusetts
Extension, Massachusetts Department of Food and Agriculture, USDA NRCS,
and several community groups and local farmers.  Our initiative draws on
available programs and resources of these institutions in order to
provide beginning farmers full access to information and other
assistance to help them succeed in small-scale commercial agriculture.

We have created a "mentor farm" program with established farmers willing
to provide access to land for program participants, assist with land
preparation and assist with on-site technical assistance.  After working
on a mentor farm site, new farmers are offered opportunities to move
onto larger independent parcels of land in the area.  Our project is
identifying affordable and easily accessible cropland in Massachusetts
and in neighboring

Many cities have large immigrant communities that preserve many
traditional food preferences.  Consumers in general are interested in
the "specialty" items, and our project is helping to meet this demand by
encouraging farmers' markets and retail grocery stores to sell the
fresh, high quality products grown by immigrant farmers.

The New Entry Sustainable Farming Project organizes training and
technical assistance for new farmers that address important issues such
as production, pesticide use, farm safety, finances, recordkeeping, and
marketing.  We also develop videos and use demonstration plots that
display production techniques, and we are piloting production and
marketing of high value crops such as pea tendrils.  Our project is
increasing its emphasis on marketing-oriented strategies as a central to
successful farming strategies for project participants.

org:New Entry Sustainable Farming Project;Tufts University
title:Program Coordinator
adr;quoted-printable:;;Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy=0D=0A126 Curtis Street;Medford;MA;02155;
fn:Jennifer Hashley

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