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FW: Newly Formed North American Farmers' Market Coalition

  • Subject: [cg] FW: Newly Formed North American Farmers' Market Coalition
  • From: Laura Berman laura@foodshare.net
  • Date: Tue, 06 Jan 2004 14:24:34 -0500

------ Forwarded Message

From: Pritchett, Nichole [mailto:Nichole.Pritchett@usda.gov]
Sent: Tuesday, December 23, 2003 1:00 PM
Subject: Newly Formed North American -- Farmers' Market Coalition
The formation of the Farmers' Market Coalition is a cooperative effort
between the North American Farmers' Direct Marketing Association
(NAFDMA) and the U.S. Department of Agriculture's Agricultural Marketing
Service (USDA/AMS) agency.  This is a long standing partnership of over
12 years where both parties have continued to support the expansion and
improvement of farmers markets across the country, and have collaborated
on several direct marketing initiatives.  Over the years, NAFDMA and
USDA/AMS have gathered data, and received the support of others in the
industry, that has set the foundation for this new national
organization.  Please read the following information about this exciting
new movement in the farmers market community.
Farmers' Market Coalition
62 Whiteloaf Road * Southampton, Mass 01073

Your help is needed to: Strengthen Farmers' Markets for the benefit of
farmers, consumers, and communities.
Please join us for the First Annual Meeting of the Farmers' Market
Coalition on Feb. 5, 2004, in Sacramento, California. It's hosted by the
North American Farmers' Direct Marketing Association.
In February 2003, a group of market representatives from all over the
United States and Canada inaugurated the new Farmers' Market Coalition
(FMC). We invite you to become a part of this movement to build a voice
for farmers' markets at the national level. Contribute your interests,
skills, needs, and enthusiasm to expand upon this year's work. We intend
to create an organization that will complement the work of existing
state and regional associations and make our collective voice stronger.
Come away from the morning with a broader understanding of the farmers'
market world, as well as access to a base of resources and information
to help you back home.
The FMC Annual Meeting and Skills Building Workshop starts with a
morning filled with energetic dialogue facilitated to include everyone
present. Help us examine and add to more than 50 "Wants and Needs of
Farmers' Markets and Associations" as we confirm FMC objectives and
assert our priorities. The workshop fee includes 2004 membership in the
FMC with an ongoing newsletter, communications, and resources as well as
materials distributed throughout the day and a flavorful California
After lunch, join in the Farmers' Markets' Skills Building Workshop: an
interactive panel presentation that will help you build on your market's
successes and enhance your own management skills. Meet farmers' market
organizers and managers from all over North America! Learn from the
combined experience of the panelists and others brought forth in an
environment of learning by example and action. Panelists will be:
Randii MacNear has 24 years experience as market manager of the Davis
[California] Farmers' Market. She is a statewide leader involved with
California Certified Farmers' Markets Federation and recipient of NAFDMA
2002 Farmers' Market Manager of the Year.

Jeff Cole, executive director, Federation of Massachusetts Farmers'
Markets, has farmed and been involved in market and association
management since 1981, weathering and/or participating in many changes
of philosophy and operation.

Howell Tumlin, Southland Farmers' Market Association executive director,
has long-term experience, training, and hands-on practicum developing
effective association systems and Boards.

Nina Planck, newly appointed New York City Greenmarkets executive
director and founder of the London Farmers' Market and Washington DC
Local Foods Network, delivers top-notch expertise in developing systems
and organizational strategies for multi-market associations.
Your trip to Sacramento need not begin or end with this pivotal FMC
Annual Meeting. You can benefit too by registering for the exclusive
Farmers' Market Three-day Pre-Conference Bus Tour and attending the
NAFDMA Conference featuring 10 sessions on Farmers' Markets! Save money
by pre-registering before the January 6 deadline.
To find out more, visit the conference Web site at www.nafdma.com
See you in Sacramento! Can you afford to miss it?
Randii MacNear, Chair
FMC Steering Committee

FMC Annual Meeting Agenda & Workshop

February 5, 2004


Annual Meeting 

8:30 a.m.         Call to order/ welcome/ update, Steering Committee
Chair Randii MacNear
                                    Resource Table
8:45 a.m.         Progress Reports, Ground rules for business meeting
8:50 a.m.                     Structure Committee report - Structure
Chair Diane Eggert
                                                Coalition Development:
policy, membership, 501(c)3
            Relationship to NAFDMA
            Member input
            Final approval/ratification
9:30 a.m.                     Goals and Objectives Committee Report  -
Chair Esther Kovari
                                                Short-Term report,
long-term development
                                                Member input
Final approval/ratification
10:10 a.m.                   Funding Committee Report - Funding Chair
Pam Roy
                                                Financial needs,
membership levels, other funding
                                                Member input/ approval
10:30 a.m.       Break
10:40 a.m.       Continuing the Good Work:  Expanding Ownership
Craft your area(s) of interest: sub-committee assignments
11:30 a.m.       FMC Web site and North America-wide communication tool
                                    Development: features, input. How
can it help you?
Threading, functionality, how to use
12:00 p.m.       LUNCH
1:00 p.m.         Skills Building Workshop
Building/Developing Strong Associations: Something for everyone in the
farmers' market industry

Interactive panel presentations: Facilitator Monica Roth
Statewide Market Associations (Jeff Cole, The Federation of
Massachusetts Farmers Markets)
Multi-Market Associations (Nina Planck, Green Markets NY)
Building Effective Association Boards and Staff/Board relations (Howell
Tumlin, Southland Farmers Market Association)
Manager Relations, Membership, Communication, and Developing Community
Relationships (Randii MacNear, Davis Market)
5:00 p.m.         Adjourn

------ End of Forwarded Message

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