ONLINE MEDIA TRAINING - TWO KEY WEB SITES

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ONLINE MEDIA TRAINING  - TWO KEY WEB SITES

We encourage you to investigate these two key - and free! - Internet
resources.  Although both sites were developed for a U.S. audience,
much of the information is relevant to the Canadian environmental
community.

Visit www.benton.org/Practice/Toolkit/mediarelations.html for
a series of on-line tutorials in media relations for non-profits.
Includes developing a media relations plan, identifying a hook
for a story, using photo-ops, media events.

Visit The Greenroom www.green-room.org, an online media training
resource for environmentalists.  Information on how to implement
a media campaign and how to get media coverage.  The site includes
a tutorial on basic communications planning, articles on various
aspects of effective grassroots media work, and a calender of
environmental media events.

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