hort.net Seasonal photo, (c) 2006 Christopher P. Lindsey, All Rights Reserved: do not copy
articles | gallery of plants | blog | tech blog | plant profiles | patents | mailing lists | top stories | links | shorturl service | tom clothier's archive0
Gallery of Plants
Tech Blog
Plant Profiles
Mailing Lists
    Search ALL lists
    Search help
    Subscription info
Top Stories
sHORTurl service
Tom Clothier's Archive
 Top Stories
New Trillium species discovered

Disease could hit Britain's trees hard

Ten of the best snowdrop cultivars

Plant protein database helps identify plant gene functions

Dendroclimatologists record history through trees

Potato beetle could be thwarted through gene manipulation

Hawaii expands coffee farm quarantine

Study explains flower petal loss

RSS story archive

Starting a nursery--new thread same topic

Chris, for what it's worth this is my industry experience with pricing plant material at walk-in nurseries. Cost equals whatever is involved in getting a plant to sell [I know this sounds dumb; bear with me]--labor, plant, pot, medium, tax, freight, trash disposal, whatever.

Wholesale [other nurseries and employees] = cost X 1.1

Commercial [landscapers and that ilk] = cost X 2

Retail = cost X 2.25

High-end [retail, but includes delivery and installation] = cost X 3

Hasten to add that all my experience has been in high-rent district nurseries with high-rent customers [called "clients" in high-rent areas].

Above pricing has built in 1-year guarantee on plants for retail and high-end customers.

Another thing that's important to know about pricing is that many nurseries make their real money on products that can't go sour--tools, books, pesticides, fertilizers, weed killer, mulch, and so on. The first retail nursery I worked for had a golden salesperson's rule that you asked every client if they needed fertilizer, mulch, et cetera, at every purchase and in a tone that suggested they needed those things if they had any hope that their current purchase would survive even the trip home :). It was a good nursery; it sold quality plants; it made lots of money.

Island Jim
Southwest Florida
27.0 N, 82.4 W
Hardiness Zone 10
Heat Zone 10
Minimum 30 F [-1 C]
Maximum 100 F [38 C]

To sign-off this list, send email to majordomo@hort.net with the

Other Mailing lists | Author Index | Date Index | Subject Index | Thread Index

 © 1995-2017 Mallorn Computing, Inc.All Rights Reserved.
Our Privacy Statement