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Re: Doctor visit

I think their marketing teams have decided that just giving a hint like that
will encourage your curiosity, which stimulates interest so you will ask
your doctor.  Then, since the subject has been brought up, he/she'll discuss
its benefits with you.  Otherwise, he may be too busy to bring it up.  Even
if it is not applicable to you, the more often your doctor hears a patient
ask, "What's this Nexium I've been seeing on TV?", the more it reinforces
the brand name in the doctor's head and the greater the likelyhood he/she
will prescribe it when indicated.


----- Original Message ----- 
From: <Zemuly@aol.com>
To: <gardenchat@hort.net>
Sent: Wednesday, July 21, 2004 12:49 PM
Subject: Re: [CHAT] Doctor visit

> In a message dated 7/21/2004 5:04:29 AM Central Standard Time,
> mhobertm@excite.com writes:
> they  tell people to ask their
> doctor for these drugs but they never tell them  what the drugs are
> supposed to treat!! DUH!
> I've noticed that, too.  Sometimes I think the ads should be on  "Saturday
> Night Live" as spoofs.  They are really ridiculous.
> zem
> ---------------------------------------------------------------------
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