RE: OT - Press release experience?

Good thought, Jim!  Thanks.  (I just went with the most frequent complaint
from parents I so often heard while DH and I were working in the malls and
Santa and Mrs.) 

Bonnie (SW OH - zone 5)

-----Original Message-----
From: owner-gardenchat@hort.net [o*@hort.net] On Behalf
Of james singer
Sent: Friday, October 20, 2006 8:41 AM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

Don't think I'd attack the commercial spirit of christmas; crass
commercialism generates a lot of revenue for the media. Rather, I'd stress a
traditional alternative.

On Oct 20, 2006, at 7:23 AM, Bonnie & Bill Morgan wrote:

> Jim, Zem and Donna,  I agree about getting something to draw their 
> attention.  Since I can't find any sign that anyone else in the Miami 
> Valley, much less the greater Dayton area has done a St. Nicholas 
> Event, I think we'll peak some interest.  This will go to Christian 
> Radio stations in the area, our main local newspaper and the community 
> newspapers in the area.
> (The latter has agreed to run two articles for us.  They will run one 
> in a couple of weeks and again the week before the event.)
>
> Here's what I had already put together.  I'm open for ideas and 
> critiques.
>
>
>
> Tired of the Mall Santa and the Hype to Buy, Buy, Buy? (I'll bold and 
> enlarge this.)
>
> Christ the King Lutheran Church in Centerville will be hosting a Saint 
> Nicholas Event to allow children and parents to get pictures with a 
> familiar Christmas icon without the commercialization of Christmas.
>
> The event will be held:
> 	December 9th between 11:00 a.m. and 5:00 p.m.
> 	At Christ The King Lutheran Church
> 	On 50 Nutt Road (on the corner of Nutt and 48) in Centerville.
>
> There is no charge for the event, but children are encouraged to bring 
> an item for the Baby Jesus, which will be donated to Hannah's Treasure 
> Chest.
> Hannah's treasure Chest provides families in need with items necessary 
> to care for their children all through the year.
>
> Parents can bring their own cameras or have a photo taken by one of 
> the attendants.
>
> Children may also talk with a Nativity Character, hear the REAL story 
> of Christmas and learn about other Christmas traditions, such as the 
> candy cane.  They can snack on a Christmas cookie and sip some hot 
> chocolate as well.
>
> Come and enjoy a family oriented, Christian, Christmas based, non 
> commercialized celebration of the spirit of giving.
>
> For more information, contact Christ the King Lutheran Church at
> 885-5785 or
> send an e-mail to St.Nicholas@ameritech.net.
>
>
>
> BTW, thanks to Pam for testing my new e-mail address (St.Nicholas) for 
> me!
>
>
> Bonnie (SW OH - zone 5)
>
> -----Original Message-----
> From: owner-gardenchat@hort.net [o*@hort.net] On 
> Behalf Of james singer
> Sent: Thursday, October 19, 2006 8:27 PM
> To: gardenchat@hort.net
> Subject: Re: [CHAT] OT - Press release experience?
>
> It's just who, what, why, when, and where, like any other press 
> release, Bonnie. Helps if you can lead with something sexy/unique, 
> like you're going to tar and feather the mayor or pit St. Nick against 
> Old Nick, but if you can't, just lead with whatever it is about the 
> event should attract the most reader interest [editors are interested 
> in readers; they don't care about events or sponsors, unless the 
> sponsors are advertisers]. Just be sure you include all the who, what, 
> why, when, and where stuff--and your name and phone number--so whoever 
> re-writes it will have no excuse for screwing it up.
>
> On Oct 19, 2006, at 7:52 PM, Bonnie & Bill Morgan wrote:
>
>> Does anyone have any experience with community event press releases?
>> I'm
>> getting ready to "alert the media" to a St. Nicholas Event open to 
>> the Dayton area and I want to make it as professional as possible.
>>
>> Blessings,
>> Bonnie (SW OH - zone 5)
>>
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> Island Jim
> Southwest Florida
> 27.0 N, 82.4 W
> Hardiness Zone 10
> Heat Zone 10
> Minimum 30 F [-1 C]
> Maximum 100 F [38 C]
>
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Island Jim
Southwest Florida
27.0 N, 82.4 W
Hardiness Zone 10
Heat Zone 10
Minimum 30 F [-1 C]
Maximum 100 F [38 C]

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