RE: Gardeners vs consumers
- Subject: RE: [GWL]: Gardeners vs consumers
- From: Suzi McCoy buzz@impact-pr.com>
- Date: Mon, 22 Apr 2002 10:06:25 -0400
- Importance: Normal
- List-archive: <http://topica.com/lists/Gardenwriters/read>
It is important, I feel, as garden writers
to know that most people who garden don’t know nearly as much as ya’ll
do! The studies I have seen
indicate that 69 – 75% of the people garden consider themselves “dabblers”
– although they may spend as much as 4-6 hours a week gardening –
their definition of gardening is different than a master gardener’s
definition. -----Original Message----- Are Doreen's Woman's Day readers and Donna's Grandiflora readers real gardeners or just garden consumers? I believe there is a huge market for both types of gardeners, judging from the percentage of my Garden Design & Maintenance clients who want to be hands-on when I am installing their designs and truly want to learn how to tend their own gardens afterwards. I loudly applaud Grandiflora for their courage to print for those real gardeners who crave useful information. Congratulations, Donna! Would like to know if someone has done a study or comparison of these two garden markets. Suzi McCoy, any thoughts from Impact Marketing? Doreen, thanks for tipping us off to the trend. There will certainly be something more rewarding coming your way.
Gloria Schechter Day Pretty Dirty Ladies, Inc. p*@prodigy.net ============================================================ Dean Martin Celebrity Roasts are Back! What a Riot! Join the fun as Dean Martin and his panel of pals fire potshots, putdowns and pranks at Hollywood legends: Frank, Sammy, Lucy and more. Click Here! http://click.topica.com/caaakjXbUrGSSbVYTjxg/DeanMartinRoasts ============================================================ GWL has searchable archives at: http://www.hort.net/lists/gardenwriters/ If you have photos for GWL, send them to gwlphotos@hort.net and they will show up at http://www.hort.net/lists/gwlphotos/ ************************************************** ==^================================================================ This email was sent to: buzz@impact-pr.com
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