RE: who really gardens

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• Subject: RE: [GWL]: who really gardens
• From: JEFF LOWENFELS JEFF@GARDENER.COM>
• Date: Tue, 23 Apr 2002 08:23:07 -0700
• Importance: Normal
• List-archive: <http://topica.com/lists/Gardenwriters/read>

At the most recent GWAA Long Range Planning Committee meeting, we discussed
the need for the GWAA to first compile and then do its own survey of
"gardeners." Suzi's comments are therefor even more timely.

Obviusly, we need to know our market. Organic? Not? and all the nuances
necessary to understand the audience(s).

As garden communicators we also need to find out where the information is
being passed on from so we can adjust our mediums. Newspaper columns? TV?
Box store lectures (very popular...how many of us do them?), magazine
stories or articles?

I urge you all to think about what you want to learn AND START MAKING A LIST
so that asurvey will be meaningful. For the most part the NGA survey done
many, many years ago is the standard. It was a bad survey then and it is
even worse today with the growth of TV, dimunition of newspaper local
columns and the apparence of box stores with nursery departments.

Cheers from a 20 degree morning...

JEFF l
______________________________________________
PLANT A ROW FOR THE HUNGRY: Through PAR, over 3 million pounds of food have
been donated by home gardeners like you to feed the hungry. Ask me how you
can join the effort.

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