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Am. native trees/shrubs Web site

Hello List Members:

Below is a news release and backgrounder on Woody Warehouse, an Indianapolis-area grower of American native trees and shrubs. After years of growing plants for the commercial trade, the company launched a direct to consumer Web site (www.woodywarehouse.com) this spring.

The roots on these plants are amazing compared to other container- or field-grown stock I've seen. The roots are developed by an air-pruning system WW has trademarked as Root Force(TM). The Web site has comparison photos of a two-year-old bare-rooted tree and one grown by the Root Force(TM) method.

I hope you will visit the Web site and tell your readers, listeners and viewers about Woody Warehouse as a source for their plants. As an introductory offer, WW is providing free shipping.
If you desire a color PDF version of the release and backgrounder, please contact me off-list.

Thanks.

jems
--
Jo Ellen Meyers Sharp
Garden writer, speaker, photographer
Director, Region III Garden Writers Association
Phone: 317.251.3261
Fax: 317.251.8545
E-mail: hoosiergardener@earthlink.net



FOR IMMEDIATE RELEASE: April, 2003
Woody Warehouse -- Offering Superior American Native Trees
Contact: Dottie Warner o Phone: (317) 994-5487 o Fax: (317) 994-5494
Address: Box 259, Lizton, IN 46149-0259
E-mail: dottiewarner@woodywarehouse.com
Web site: www.woodywarehouse.com

Root Force grown American native trees
available to consumers for the first time
Lizton, Ind. - A company with 20 years of experience growing trees and shrubs for the commercial trade has changed its name and expanded into direct sales to consumers.
Woody Warehouse, formerly known as Berg-Warner Nursery, offers the best in American native trees through its Web site launched this Spring at www.woodywarehouse.com. As part of its launch, Woody Warehouse is offering free shipping for trees and shrubs. The site lists more than 25 species of native trees and shrubs that have been grown under Woody Warehouse's Root Force system.
The Root Force system takes native trees and shrubs from seed to shipment in a year or less for most species. The multi-step process yields massive fibrous roots on 3- to 6-foot tall plants in 3-gallon containers.
"That's one-half to one-third of the time required to get field grown plants that size," said Paul Berg, owner of Woody Warehouse, Inc, located about 20 miles west of Indianapolis.
Root Force plants are grown in specialized containers that allow the air to prune roots. The weakest seedlings are graded out at each step to ensure that only the most vigorous plants are shipped to consumers.
Another vital part of the Root Force system is the very first step: the seed collection and selection. Woody Warehouse searches for the best quality seed from vigorous native trees, which have been improved over generations by natural selection and cross pollination.
"By selling directly to the consumers, we have better controls over the quality of the American native plants reaching them, especially the roots, which are key to getting trees established. Our priority is customer satisfaction," Berg said.
Plants are shipped in 1-pint, 1- gallon and 3-gallon nursery containers. Multiple-tree packages also are available. Special packaging has been developed to protect tree tops and roots during shipping. Plants are shipped only on Mondays, Tuesdays and Wednesdays by UPS and FedEx. Depending on weather conditions and distance, plants usually are not shipped from June 15 to September 1.
end/end/end


Woody Warehouse's growing process:
the Root Force system

Roots are the telltale sign of a healthy plant. Plants with dense, fibrous roots offer the best chance for quick establishment and healthy growth once in the ground. Woody Warehouse's Root Force system encourages fibrous root development at every step of the growing process.

Here's how:
o We allow the air to prune roots as they reach the bottom of specialized growing containers. A young seedling responds by developing fibrous feeder roots laterally in the container. Repeated air pruning helps the tree develop a vigorous and efficient root system.
o With roots established, tender seedlings must be hardened off before being repotted and moved outside. During hardening, the trees continue to develop roots to fill their larger containers. Top growth responds when there are enough roots to support new growth. Depending on the species, growing conditions and other factors, the Root Force system produces multiple flushes of growth in a single growing season. Containers with an inner coating of a copper compound discourages root wrapping and produces even more fine roots.
o Depending on the species, the Root Force system can produce trees 3- to 6-feet tall in just eight months. These are healthy, attractive trees, at the base of which is the most important part: a robust root system, ready to grow.
o Bare-root and field-dug trees cannot produce this aggressive, fibrous foundation of roots. A bare-root tree planted in the ground or a container is slow to develop this essential foundation, taking much longer than a year. The Root Force  system yields massive fibrous roots in less than a year on most species.

About Woody Warehouse:
Woody Warehouse Inc., formerly Berg-Warner Nursery Inc., was founded in 1988 by Paul Berg and Mike Warner. The family owned company had been involved in conservation and reforestation, and produced several different nursery crops through the years, before specializing in American native trees.
In 2003, the company expanded into direct consumer sales from its Web site: www.woodywarehouse.com. The extensive growing operation is near Lizton, Indiana, about 20 miles west of Indianapolis.
Woody Warehouse -- Offering Superior American Native Trees
Box 259 Lizton, IN o 46149-0259
Phone: (317) 994-5487 o Fax: (317) 994-5494
www.woodywarehouse.com

April 2003
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