Re: [GWL]: Garden Design Again

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• Subject: Re: [GWL]: Garden Design Again
• From: Doreen Howard doreenh@ticon.net>
• Date: Fri, 3 Aug 2001 19:46:40 -0500
• Content-length: 2065
• List-archive: <http://topica.com/lists/Gardenwriters/read>

It has to do with setting advertising rates.  The higher the base rate of
subscribers, the more an ad will cost to place in the publication.  In other
words, the more people who see the magazine and can view an ad, the more an
advertiser pays.

-----Original Message-----
From: Nan Sterman <nsterman@plantsoup.com>
To: Gardenwriters@topica.com <Gardenwriters@topica.com>
Date: Friday, August 03, 2001 7:39 PM
Subject: Re: [GWL]: Garden Design Again


>>In 2002, the title will lower its publishing frequency from eight issues
to
>>six issues per year and plans to drop its rate base from 450,000 to
300,000.
>
>Please excuse my ignorance and explain the last phrase regarding rate
base...
>--
>+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=
>Nan Sterman PlantSoup
>
>205 Cole Ranch Road
>Olivenhain, CA 92024 760.634.2902 (voice)
>nsterman@PlantSoup.Com 760.634.2957 (fax)
>+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=
>
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