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Re: email newsletters...honestly

I find Doug Green's newsletters valuable. Anyone else have a favorite?

Doug, what is a churn rate?

Fran

Doug said:
I too have a newsletter (several actually) but they're all part of
> the overall marketing scheme of my business - and all aimed at home
> gardeners.  They are all double opt-in so you can't be subscribed without
> your permission. 

There is also a churn rate with e-newsletters just like
> there is with dead-tree magazines.  We live with it.
>


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