Announcing a new gardening magazine

**T* A* <t*@growingedge.com>**

Now I know I just posted an email predicting the switch of print  
books, magazines and newspapers to the web... but it is not at that  
point, YET! So with that caveat, I announce a new print magazine for  
organic, sustainable soil gardeners and farmers:

Announcing The Growing Edge, Sustainable Soil Edition
What does “sustainable” gardening mean for the home gardener? Fads and  
buzzwords come and go, but a healthy respect and understanding for the  
soil and environment has always been the key ingredient to gardening  
success. A healthy soil is a “living” soil, full of a complete  
component of healthy micro and macro organisms working in conjunction  
with the roots of plants to support the long term health and growth of  
garden, farm and horticultural flora.

	For twenty years The Growing Edge magazine has reported on the latest  
developments in year round greenhouse and hydroponic gardening and  
farming. The Growing Edge has become the “voice of the industry” and  
the “journal of record” for greenhouse and hydroponic growers.

	Now, as soil growers increasingly utilize sustainable practices in  
cultivating plants in the soil, an informative publication is needed  
to be the journal of record for this “growing” sustainable soil  
industry as well.

	The Growing Edge, Sustainable Soil Edition, will be that journal.  
Expected to launch in late spring 2009, it will report on the  
gardeners and growers who feed the soil food web and grow successful  
organic and/or biodynamic plants. Following in the footsteps of our  
extremely successful format for The Growing Edge, Greenhouse &  
Hydroponic Edition, the new magazine will have a human interest angle  
in each article in addition to the technical details of how that  
grower builds the soil food web in their garden or on their farm.  
We’ll feature diverse writers: some with PhDs in horticulture and  
others who are experienced gardeners or growers seeking to share their  
expertise with the gardening world. In all cases, the articles will  
contain world-class information, edited in a manner that even beginner  
gardeners will be able to understand but still entice the amateur or  
professional soil scientist.

Look for The Growing Edge, Sustainable Soil Edition, at your local  
independent garden center or nursery in May 2009. It will be available  
free every three months initially, going bi-monthly later. The  
original bi-monthly Growing Edge, celebrating its’ 20th anniversary in  
April, will continue to be published and renamed The Growing Edge,  
Greenhouse and Hydroponics Edition.

For more information, contact Tom Alexander, Publisher, at  
541-745-7773 or tom@growingedge.com .

											#####

Now we won't be another Organic Gardening, or Horticulture, or Garden  
Design. For those of you who have read the original Growing Edge, it  
will be like that but about soil gardeners and farmers. Their  
techniques and secrets of building a sustainable soil food web, the  
human interest angle of the grower, and successful examples of  
sustainable growers will all be included in each article of the new  
magazine.

As for our anchor writers, Jeff Lowenfels and Dr. Elaine Ingham will  
be holding down those honors. They both have been writing in the  
original Growing Edge for the past few years and are considered gurus  
of the soil food web. I will be switching their columns to the new  
magazine.

Now I tossed around launching this new mag just on the web but we  
aren't there yet. I need a few issues in print to kick start it into  
motion. Eventually I am planning to put all my magazines on the web  
only in a few years (I also publish a third magazine on the retail  
gardening business, which is a small run {1,200 copies} digital print  
on demand.)

We already have the first issue of the new magazine mostly laid out  
and ready to go and are working on the second issue. I think it is  
going to be a good interesting read for soil growers.

Questions? Bring them on.

Tom Alexander, Publisher
The Growing Edge
tom@growingedge.com
541-745-7773

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