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question about trademarked and registered names

I agree about not using caps on common names.

My question is about plants with trademarked and registered names. Do  
we have to keep using  (TM) or (R) for every reference to these names  
or just the first time they're cited?

On the Pan American Seed website, for example, they have  Divine (TM)  
F1 Series New Guinea Impatiens as a headline. Later they refer to  
Divine New Guinea Impatiens (all caps, no more TM).

On the Ball website I see, for example,  Divine Cherry Red New Guinea  
Impatiens and Divine Violet New Guinea Impatiens (no TM, all caps).

SO if I'm writing about these plants, can I just call them Divine  
Violet or Divine Cherry Red after I've already used  the complete,  
correct plant name for the initial identification?

EXAMPLE: "I have been thrilled with the  Divine (TM) F1 Series New  
Guinea Impatiens. I especially like Divine VIolet and Divine Cherry."


Carolyn Ulrich
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