Re: TM vs USPP#

**<d*@springmeadownursery.com>**

Jems -

You know what the magazines want when it comes to verbiage better than I,
but someone asked how it should be cited and that is how we would prefer. If
the Latin name can not be used then we would prefer that the trademarked or
registered name be used with the genus or common name then the cultivar. The
trademarked or registered name is how the plant will be promoted when it
comes to Proven Winners ColorChoice varieties.

It seems that it varies from magazine to magazine and certain writers
preferences are different then another. To cause less consumer confusion, it
seems that this type of thing should be standardized because the last thing
we need to do is confuse the customer about is the name of the plant...they
are already intimidated about gardening in general.

Sincerely,

Danielle Smith

Public Relations & Marketing Assistant

Spring Meadow Nursery, Inc.

12601  120th ave.

Grand Haven, MI 49417

800-633-8859 ext 1201

 www.SpringMeadownursery.com,

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-----Original Message-----
From: gardenwriters-bounces@lists.ibiblio.org
[g*@lists.ibiblio.org] On Behalf Of Christopher P.
Lindsey
Sent: Wednesday, June 13, 2007 2:14 PM
To: Garden Writers -- GWL -- The Garden Writers Forum
Subject: Re: [GWL] TM vs USPP#

>    When listing a trademarked plant, I prefer to use the cultivar name
>    as per the International Code of Botanical Nomenclature, but list
>    the trademarked plant paranthetically.  This ensures that a plant
>    will always be properly addressed if a trademark is challenged or
>    becomes invalidated.  For example:
> 
>       Cotinus coggygria 'Ancot' PP#13,082 (Golden Spirit [TM])
>       Hypericum 'Cfflpc-1' PPAF (Blue Velvet [TM])

I forgot to mention that this is only when referring to the scientific name.
When referring to the common name, I always use the trademarked name, i.e.

   Golden Spirit [TM] Smokebush
   Blue Velvet [TM] St. Johnswort

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