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Re: Re. Who's the Audience

Hi,
jumping in on this one
I have a Garden Design & Maintenance business and what keeps me eating  regularly is promoting the Lifestyle; allowing people to come home to the perfect garden setting and get a little dirty themselves only if they want to. Some do, most don't.
This weekend I am an entertainer and a gardener for the public at the Phila flower Show and then at the Lehigh Valley Flower Show next weekend. I'll be featuring  products for both audiences, showing the beauties of Simply Beautiful and introducing the Bionic glove line for real gardeners who spend tiresome hours in the garden. I'll also be featuring the Storey Publishing A to Z garden book series for the novice gardener. We have to play the game as it is and meet all markets. Personally some of my best days at work are simply getting dirty weeding someone's real messy garden bed for mental therapy. Almost like a vacation for me.   
gloria day

FRIELSTER@aol.com wrote:
Well, the major brands -- Proven Winners, The Flower Fields, Simply Beautiful et al -- have embraced the "plants are just decorations" theme wholeheartedly, kissed it on the lips and taken it home to meet Mom. The theme at numerous industry talks I've attended is something along the lines of "We don't sell plants!" or "We're not really in the plant business!"
What do we sell? A lifestyle. Romance. Emotion. Anything but plants.
I hate this concept.
One speaker drew an analogy between gardening and Starbucks. The upscale coffee shop isn't about coffee; it's about image, style, ambience, lifestyle. The L word again. The coffee just isn't that important, he said.
Okay... but try running a Starbucks without it. And try creating that ambience sans plants -- good plants.
Personal ly, I like selling plants. _______________________________________________
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