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Garden Show Financing


We were told by Kay Estey, San Francisco Show Director, that the cost  
of gardens ran the gamut from $5,000 to over a $100,000. Because it  
was my first time, and I lived two hours away, there were a lot of  
things I didn't anticipate--e.g., the hotel and food costs for three  
days of building and two days of tear down after the show was over-- 
no one on our crew could go home for the night. Our set, which showed  
a house and garden with a fully-integrated greenroof/water catchment  
system, had to be built in a warehouse, then broken down, transported  
to the show, and rebuilt in place--on 1,000 sq. ft. space.

I'm working on a book about my mid-life career change to garden  
design (from university professor), and I have a chapter on doing the  
show. There were a lot of crazy things that happened at the show, as  
the gardens came together (one poor designer had a waterfall garden,  
and 30 minutes before the show, the water in his set became  
"electrified"--which of course meant that they had to shut his main  
feature off. He was in tears until they figured the cause and got it  
fixed, 5 minutes before all the designers and their teams were told  
they had to finish and leave the floor. If any of you are looking for  
an interesting story, just interview a show director and some of the  
designers who've built gardens for shows!



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