Re: Company ghost-bloggers

**"* H* <h*@erols.com>**

I suspect the type of ghost-written blog that Kathy Jentz finds 
objectionable is the kind that deliberately deceives the reader, which is 
also a turn-off to me.  One garden show has their bloggers pretend to be 
actual people with actual lives that are far from the truth - for example, 
asking me to write a blog pretending to be a much younger writer in another 
part of the country (not naming names, but it really happens.)  I see a 
similar objection to dishonest Twittering by the staff of P. Allen Smith in 
Robin Wedewer's newest Examiner post: 
http://www.examiner.com/x-346-Gardening-Examiner~y2009m3d2-Dont-be-fooled-by-P-Allen-Smiths-fake-witter-persona

On the other hand, I'm fine with businesses hiring a blogger/writer to write 
for them in the corporate "we", without identifying themselves by name, 
which is no different from company communications in other media that we're 
used to.  I prefer knowing the identity of the blog-writer, just like I do 
with personal blogs, but that's just a factor in my choice of which ones I 
read.   Susan
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