HortTechnology article

**"* w* <m*@comcast.net>**

Does anyone have access to the full article of the abstract copied below,
from Jan 1 issue of HortTechnology? I'd love to read it.

Maryann
Maryann Whitman, Journal Editor
Wild Ones: Native Plants, Natural Landscapes

www.for-wild.org

Wild Ones: Native Plants, Natural Landscapes promotes environmentally sound
practices to encourage biodiversity through the preservation, restoration
and establishment of native plant communities. Wild Ones is a
not-for-profit, environmental, educational, and advocacy organization.

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Published online 1 January 2009
Published in HortTechnology 19: 5-229 (2009)
© 2009 American Society for Horticultural Science

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Research Reports 

Green Industry Survey of Native Plant Marketing in the Southeastern United
States
Robert F. Brzuszek1 and Richard L. Harkess2,3 
1 Department of Landscape Architecture, Mississippi State University, Box
9725, Mississippi State, MS 39762
2 Department of Plant and Soil Sciences, Mississippi State University, 117
Dorman, Box 9555, Mississippi State, MS 39762 

Additional Index Words. market ? landscape projects ? education ? nursery
production

Recent studies have shown that the use of native plants by landscape
architects and contractors in the southeastern United States has increased
as has the clientele interest level in native plants. Recommendations to
increase the use of native species by the landscape industry in this region
include increasing the number of nurseries carrying native plants and the
quantities and species currently available. To understand how green industry
professionals view the opportunities and constraints of the current
southeastern United States native plant market and to synthesize the
connections between landscape architect's demands and the supplies of the
nursery industry in this region, a questionnaire was developed and e-mailed
to southeastern U.S. wholesale and retail nurseries in six states. The
survey included questions regarding nursery stock, demand, and species sold.
A total of 129 responses were received, and they revealed that while there
is a perceived increase in customer interest in native plants, market demand
and enhanced public education play a key role in further development of this
growing market. 

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