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Blogging for Garden Centers
Happy Spring, everyone!
I'm writing to invite you to learn more about a new source of income for
garden writers -- blogging for local garden centers. I'm doing it myself
and love it -- getting paid to promote a company I actually like while
producing a valuable service to their customers. The most interesting
facet of it is how to use the blog to create an online regional
gardening community (e.g., writing about local greening and gardening
nonprofits is one great networking tool.)
Lots more to say another time and place. My point here is to say if this
sounds like the kind of work you'd enjoy, please let us know so that we
can point any garden centers, landscapers, etc in your area to you as a
possible contract blogger for them. The "us" is myself, Katie
Elzer-Peters and a few other gardenbloggers working for indie garden
centers over at www.gardencenterblogger.com
<http://www.gardencenterblogger.com/> Check it out and send us your ideas!
Know a garden center? You could be an ambassador for this cause, and
hopefully then get hired as their local blogger, so send us the leads
and we'll follow up. We're working on a juicy and convincing hand-out
you can download in PDF, print and hand them to help carry the message.
And if they need blog design, set-up or any of number of other services,
we hope they'll hire us or our partners, but we're not asking for a
referral fee or anything like that. This is all by friendly referral of
trusted professionals doing complementary work. Relationships and all
that. Everyone stands to gain -- us AND the garden centers.
About pay -- the hiring of bloggers by the magazine publishers and now
by Lowes is great news, especially since they're paying their bloggers
well. So good for Lowes! We hope this spurs more of the locals to get
on board the blogtrain. The kind of pay I'm recommending is from $500 to
$1,000/month for a local blogger (depending mainly on whether they're
also managing, editing and promoting it), and $100 for guest posts by
professional garden writers. (Others, and even garden writers when
they're in book promotion mode, will guest-post just for the exposure,
to promote a good cause, etc.) The relationship between a local company
and its primary (and always local) blogger is important and the pay
needs to reflect that. Their blogger is telling the company story,
reporting on their events, and acting as their ambassador to the online
gardening community in their region. Sound good to you?
Susan
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