Re: Apple publishing news

**"* m* p* <m*@dargan.com>**

wow. Make my new book contract look pretty much like it is up on blocks!  mp

On Fri, Mar 26, 2010 at 8:48 AM, Doug Green <gardeningemail@gmail.com>wrote:

> I'm with Saxon on this one but have some reservations about how it's all
> going to roll out.  The traditional garden "book" is pretty much dead when
> it hits e-formatting.
>
> You can see here where this magazine is taking theirs
>
> http://bits.blogs.nytimes.com/2010/03/18/a-peek-at-an-interactive-magazine-for-the-apple-ipad/#more-36029
> Subsequent interviews with the editors of this online-mag have clarified
> the
> costs for this are not significantly higher than the costs for their normal
> editions.
>
> But going this interactive and visual is really going to mess with any idea
> that just "whomping" a book or magazine online is going to save money and
> the publishing industry.  You may save money with printing - but not with
> design and layout where your costs are going to skyrocket.
>
> My conversations over the past month or so with some tech folks have
> clarified for me that they can "wrap" any kind of content into an app for
> online distribution.
>
> So - certain kinds of information (like how-to books) will have to meet the
> new bar of interactivity and included video (the days of
> text/images/graphics are dead) and other formatting niceties such as
> popups/lightboxes etc.  Other material (fiction) may very well be able to
> get away with text-only.
>
> But material aimed at the younger demographic is going to be visual - no
> matter what the content (the Manga and Graphical Novel section of the local
> bookstore is up to 12 full racks from 6 in the last year)
>
> Initially - I suspect we'll see low-interactivity as material is rushed to
> "print" but eventually the bar will be raised and higher and higher
> interactivity will be required.  Or ... there will be several price points
> established (as there are now) for different levels of interactive books.
> Lots of options out there and it's a quicksand-world.  I just killed two
> ebook projects that were going to kindle and e-pub readers - thinking about
> them seriously now as apps but not sure about level of tech that will pay.
> But as I said, I've talked to some designers and tech guys about doing this
> stuff and the conversations are ongoing as we sort it all out.
>
> We've also talked about doing magazines and catalogs in this kind of
> interactive formatting - and how to deliver different kinds of information
> to this format and size of computer.
>
> As I've said before, "it ain't your grandma's publishing industry".  :-)
>
> Doug
>
>
>
>
>
>
> On Thu, Mar 25, 2010 at 7:32 PM, Saxon Holt <sholt@saxonholt.com> wrote:
>
> > Apple announced today it has added two publishers to provide content
> > to the iPad:   Perseus Books Group and Workman which means Timber,
> > Storey and Algonquin - all publishers dear to us garden writers (and
> > photographers).
> >
> > I say yea!  Bring on the electronic distribution of traditional
> > content providers
> >
> > http://mac.blorge.com/2010/03/23/apple-adds-2-ipad-book-publishers/
> >
> > Saxon
> >
> > Saxon Holt Photography
> > - http://www.saxonholt.com
> > 415-898-8880
> >
> --
> Doug Green
> Editor-in-Chief,
> SGF Publishing
> http://www.simplegiftsfarm.com
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-- 
Mary Palmer Dargan is a registered landscape architect and principal of
Dargan Landscape Architects.
Author of Timeless Landscape Design: The Four Part Master Plan, Gibbs-Smith
Publishers (2007) is now in its fifth printing!
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