Re: Apple publishing news

**S* H* <s*@saxonholt.com>**

Thanks Doug for weighing in

On Mar 26, 2010, at 5:52 AM, gardenwriters-request@lists.ibiblio.org  
wrote:

> But going this interactive and visual is really going to mess with  
> any idea
> that just "whomping" a book or magazine online is going to save  
> money and
> the publishing industry.  You may save money with printing - but not  
> with
> design and layout where your costs are going to skyrocket.

I agree wholeheartedly and have made the point to book publishers that  
they should be investing in the significant back-end production costs  
of making their traditional books more interactive.  They invest in  
design staff, paper, warehousing etc with "regular" books and should  
equal amounts of production costs into finding a design model for new  
publishing, expecting it to pay back in a new revenue stream

  I think this means any of us negotiating contract must be clear  
about electronic rights.  As a photographer I know I must routinely  
sign over electronic rights to my photos.  But this applies to  
electronic rights to photos in a book or magazine in the same format  
as the print project.  My American Meadows book is available in Kindle  
(and soon iPad) which is  a good thing because I will receive  
royalties from the distribution of electronic versions.  This is what  
Doug means by "whomping" a book on-line, and in the not too distant  
future this sort of reading of electronic versions of traditional  
books on electronic tablets will not be engaging enough for new media.

The new books will need to be more interactive and thus a different  
product than the traditional book.  This creation of a new product,  
even using some of the same text and illustrations, is a new revenue  
stream for publisher and creator alike.   Rights to these sorts of  
electronic products must be kept separate.

Interesting times   - Saxon

Saxon Holt Photography
- http://www.saxonholt.com
415-898-8880
---------------------------------------------------------
Advisory Committee, Stock Artists Alliance
- http://www.stockartistsalliance.org
Member - ASMP, ASPP, GWA

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