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[GWL]: garden statistics
Just found the following email with information on national garden
statistics. Hope it's helpful. Catriona Tudor Erler
What are the most recent gardening trends in America?
The National Gardening Survey is the comprehensive market research report
that leaders in the lawn and garden business count on each year to track the
market and help them make strategic marketing decisions.
A representative sample of more than 1,500 U.S. households is personally
interviewed at home by the Gallup Organization, Inc. to obtain the data
included in this unique report. The report includes complete tables on who
purchased each product in terms of: sex, age, education, occupation, race,
income, region/section of the country, stage in life, size and type of
community, home ownership
and size of household. All the facts and figures have been compiled,
cross-tabulated, analyzed and presented in this
320-page report.
Order your copy now at: http://store.yahoo.com/nationalgardening/ngsurvey.html
Read on for more survey detail:
Here are just some of the issues addressed in this timely report:
Who are the consumers for lawn and garden products in terms of age,
education, occupation, income and other demographics? Where are the best
markets for your products by region and size of community?
What should you know about the impact of the "baby-boomer" generation on lawn
and garden sales?
Have your sales been keeping up with the growth segments of gardening?
The National Gardening Survey includes 5-year trend informationand current
data on purchases of more than 120 specific types of lawn and garden
products in each of the following categories:
Nursery Products
Garden Tools
Houseplants
Soil Amendments
Fertilizers
Floral Products
Food Preservation
Seeds/Bulbs
Wild Bird/Pet Products
Garden Information
Watering Equipment
Outdoor Living
Lawn Care Service
Power Equipment
Insect Controls
Plant Containers
The report also tracks where consumers purchased lawn and garden products in
the past year compared to previous years by type of retail outlet including:
Garden Center/Retail Nursery
Hardware Store
Mass Merchandiser/Discount Store
Feed/Seed Store
Supermarket/Drug Store
Home Center
Mail-Order
You may order your National Gardening Survey Report online:
http://store.yahoo.com/nationalgardening/ngsurvey.html
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