RE: books
- Subject: RE: [GWL] books
- From: Graham Rice g*@tiscali.co.uk
- Date: Tue, 1 Oct 2002 13:38:18 -0400
- List-archive: <http://lists.ibiblio.org/mailman/private/gardenwriters/>
Title: RE: [GWL] books
I've come to this books thread a little late but here are my
thoughts. I'm sorry this is a long post, but I'm responding to three
related threads at once.
I feel strongly that a good writer needs a good library, for a number of reasons:
ensuring accurate plant names
fact checking
the ease of extensive home-based research
finding obscure facts that you wouldn't even know to check
debunking misconceptions
stealing (and/or adapting!) other people's ideas
avoiding repitition
a room lined with books is a comforting re-assurance (and a chastening reminder to think twice before adding to it by writing a book yourself)
The web is invaluable too, but often reveals what is current as
much as what is accurate. Finding the wrong picture attached to a
nursery's plant description is always interesting and may in itself
lead to a useful point for a feature. But as a botanical and
horticultural resource the web is still so very patchy. I've used it
much more since spending more time in the US - with most of my books
still in the UK - and I find it both valuable and frustrating.
There is no substitute for books but over the years it's easy to accumulate a great many. I recently had to move a few hundred out of my upstairs study in England (leaving many more still in place) as I was afraid the floor would collapse!
Now, book sales and book revenues.
In Britain at least, the phenomenon of the TV gardener has
distorted everything. With gardening so popular on network TV, the
presenters command enormous advances and, often, huge sales. A book
on a subject recently covered (however well or badly) by a TV
gardener is unlikely to be commissioned and I've even had an idea
turned down because, the publisher said, it was the sort of book a TV
gardener was likely to write! (Not that they necessarily write the
books themselves, but that's another story...) The top selling
gardening book on amazon.co.uk is the autobiography of the top TV
gardener - it's currently number 48 of all amazon.co.uk titles. He
also has the number two gardening book. Of course, all is not lost
for the rest of us; number five is the paperback of the wonderful
Meetings With Remarkable Trees (number 1986 of all amazon.co.uk
titles).
In recent years advances for the rest of us have gone down
significantly, more publishers refuse to pay extra for pictures
(especially for specialist books). There is an inclination to publish
more books so publishers' overheads are spread across more titles,
but to keep them in print less long partly owing to increased
warehousing costs. As has been said on this list before, most authors
should not expect to make a fair return per hour on the book itself,
although sales at lectures are a big help.
Now, responding to Denyse's questions:
1. As a writer of gardening books, what do you think is the most
effective strategy for selling your books?
Reviews and word of mouth. Reviews in print, broadcast or online
make a big difference, especially where a review is coupled with an
offer to buy at a discount or with free shipping online or via a
phone number which is given on the page. Of course, in some author's
contracts, sales of this sort by the publisher attract a reduced
royalty. But review copies are now sent out much less widely, and
authors are not always consulted about the review list. And
publishers do not seem to realise that review copies contribute to
the word of mouth even if the reviewer puts nothing in print. And it
also helps if, on amazon, the books can be shipped in 24 hours, or
2-3 days - and not four to five weeks as was recently quoted,
inexplicably, for my new sweet pea book. When this is coupled with a
link, on the same amazon page, to a dealer selling the book
secondhand, for less than the amazon price, sales are lost.
2. Is there anything that you wish booksellers would do that they are
NOT presently doing?
Know their stock. Not leave shelves empty when they could be
expanding their stock. Tidy and organise the shelves. Supporting
local authors. All these factors are far too variable.
3. Is there anything you wish they would QUIT doing that they are
presently doing?
Not telling customers that a book cannot be ordered - this
recently happened when a friend wanted to order one of my books from
Barnes & Noble.
4. What do you think the current gardening book buyer is most sensitive
to? Price? Current information? Help for new home? Gift potential?
Other?
Sadly, it is often size and number of colour pictures at a cheap
price. And, in the UK, a TV name usually makes an enormnous
difference,.
5. If you have an idea for a gardening book that you are sure that the
gardening public would be interested in, feel free to explain. One
complaint I have been hearing is that there is not nearly enough unique
material out there --- too much packaged stuff. Do you agree?
Errrr.... I don't think so. Why would I want to publicise my
book ideas for others to steal?
And, while we're about it, another gripe: publishers who sell a
large batch of 'remainders' before the book is even published. OK, so
they print all the copies at the same time and this lowers the unit
cost (more profit for the publisher or a lower selling price). But
there is then no opportunity for continuing full price sales, after
12 or 18 months the market is suddenly flooded with remainders.
And another... when publishers do decide to pay for pictures,
paying photographers more than they pay the writers. One
internationally known photographer, after writing his first
book said to me: "I'm not doing that again, how can you make a
living from writing? It was only worth doing because they used my
pictures."
OK, that's enough. I don't know about the rest of the people on
this list, but although I'm trying to make a living from writing, I
write because I can't not write.
Graham Rice
My new book on sweet peas, The Sweet Pea Book, is now out.
Find out more at http://www.scentedsweetpeas.co.uk
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