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Re: genetically modified food







CONSUMERS VALUE GENETICALLY MODIFIED FOODS THAT DIRECTLY BENEFIT THEM



Consumers may be willing to pay a premium for certain genetically modified
foods if they are told of the potential health benefits they may receive
from eating those foods, according to a recent Purdue study. The findings
also indicated that a marketing survey method called "cheap talk" can be
used in mail surveys to yield more accurate results. Jayson Lusk,
associate professor of agricultural economics and author of the study,
used a mail survey to assess how much consumers are willing to pay for a
genetically modified, or GM, food called golden rice. His paper appears in
the November issue of the American Journal of Agricultural Economics.

http://news.uns.purdue.edu/UNS/html4ever/031024.Lusk.rice.html





jems

--

Jo Ellen Meyers Sharp

Garden writer, speaker, photographer

Director, Region III Garden Writers Association

Phone: 317.251.3261

Fax: 317.251.8545

E-mail: hoosiergardener@earthlink.net

_______________________________________________



Interesting. As of the Sept/Oct. 2000 communique from RAFI, golden rice
only provided 10% of the recommended daily requirements of vitamin A. One
would have to consume 110-180 kilograms of golden rice per year to get the
recommended daily amount. Will people have room for other foods that
provide other nutrients? Did these people know how much they'd have to eat
before they agreed to spend? I'll bet they were told the cost per pound,
and not how many pounds they'd have to consume. Margaret Lauterbach




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