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Re: Contents of gardenwriters digest Vol 33, Issue 2]


In a message dated 10/4/2005 12:45:07 PM Eastern Standard Time, 
kent@herbgardeningtips.com writes:
Thanks Maureen, do you have a link directly to where you sell your book?
How did you get started? How did you do end up marketing and selling it?
Any other ebook tips?


The link to the book is off the main page of the herbworld.com site and it 
takes them to the shopping cart.  I've also got it sprinkled around both my 
sites in different areas as well since so many areas of the sites are linked to 
other websites.  It was easy to start since I had the conference proceedings 
already in the computer and all I needed to do was reformat it and make it a pdf 
file for download.  I do nothing to market it except to create very key word 
rich pages.  If you put "starting an herb business" in google I'm the first to 
come up and if you put in "herb business" I'm in the top 5.    I know what 
potential readers would put in the search engines.  I also put a couple herb 
cookbooks I'd edited into a download format and sell that as well.  Don't push it 
so don't sell as many.  My own laziness there :-)  I think ebooks work best 
for publications under 100 printed pages.  Some people can't download large 
documents (I have that problem at least once every quarter) and it does take up a 
lot of paper on their end for those that want to read offline.  I handle all 
the processing manually because it saves me money in credit card processing but 
if you do use a system like authorizenet my shopping cart has an automatic 
ebook download function which is great if you're selling large quantities.

Maureen

The Herb Growing & Marketing Network
PO Box 245, Silver Spring, PA 17575
717-393-3295; FAX: 717-393-9261
herbnet.com and herbworld.com
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