RE: Signage
- To:
- Subject: RE: Signage
- From: R*
- Date: Mon, 27 Nov 2000 12:12:17 -0500
- Importance: Normal
There was an interesting article in a recent trade publication discussing a
tour of garden centers in England this fall. It went into some depth about
how they spend a ton of money on signage (the silent salesman) and less on
helpful people. (Relative to U.S garden centers.)
I can testify that signage is a continuing problem for me. I'm planning to
look into the Economy Label offerings with a view toward 8 1/2 x 11 thin
plastic sheets, laser printable. I can use Word or MS Publisher and then
laminate them for (some) rigidity. I suppose I could even investigate using
"sneakernet" to print them on a color laser at Kinko's. Wonder how the
color would hold up in the sun?
Floyd
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