Re: ECON marketing through nurseries
- To:
- Subject: Re: ECON marketing through nurseries
- From: J* R*
- Date: Wed, 13 Jan 1999 11:03:02 -0800
From: "Julia Rankin" <breckenridge@bnis.net>
Betty:
Those people who market the spring bulbs, amaryllis, etc.. do a beautiful
job of picturing the flower and, as you note, the contents are as
advertised. This is what I had in mind for our iris.
Obviously it is up to the growers -- should there be interest among them --
to explore the whole business with the middlemen as to feasibility,
profititibility, etc..
Seems to me that if the "pie is getting smaller", the obvious step is to
expand the market which this would do, in spades, if successful.
Julia
breckenridge@bnis.net
-----Original Message-----
From: StorYlade@aol.com <StorYlade@aol.com>
To: iris-talk@onelist.com <iris-talk@onelist.com>
Date: Wednesday, January 13, 1999 9:27 AM
Subject: [iris-talk] Re: ECON marketing through nurseries
>From: StorYlade@aol.com
>
>In a message dated 1/13/1999 10:11:17 AM Central Standard Time,
>breckenridge@bnis.net writes:
>
><<
> People like to buy their annuals in bloom. But most of the plants they
buy,
>including vast numbers of trees, shrubs, and bare root roses are not in
bloom.
> >>
>
>Julia has a very good point here. I also buy tulips, daffodils, crocus,
>daylilies, and dahlias without bloom. The main difference here is a
picture
>which I trust to be true to the product in the bag. Although others might,
I
>will not buy any of these plants without knowing the name and color.
Almost
>without fail, what I buy is what I get. Why are the irises different?
>
>Our club, and many others, sell irises as our main fund raiser. We have a
>large display garden which we take orders from the day of our show, but on
the
>day of the actual sale we have several benches full of bare rhizomes for
sale.
>We found things went much better when we started stapling pictures of the
>flower to the boxes-either photographs or pictures cut from old catalogs.
It
>cuts down on the time spent pawing through old catalogs and R & I's looking
>for descriptions the day of the sale. (We have our sale outside and it's
>always so darn HOT.)
>
>We still get in trouble because, occasionally, a member will bring
something
>to the sale that has been misnamed. It was either misnamed when the member
>bought it, tags were mixed, or the darn thing grew too fast in the wrong
>direction and got mixed up.
>
>Trust is an important word here. AIS members know people are being
>misinformed and misled when they buy the currently packaged irises. But
the
>public in general only knows that the pretty blue iris they bought, if it
>lived, bloomed white (and maybe it was ugly too)! They didn't get what
they
>thought they had bought. And sometimes they bring them to shows and enter
>them misnamed. Oh! It gets ugggggly!
>
>Knowing that bad press spreads much faster than good press, how can we
rebuild
>the trust while people continue to "contaminate" the market? Nursery wise
or
>other wise.
>
>Betty
>
>
>
>
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