Re: marketing


From: "Mark, Maureen" <MARKM@tc.gc.ca>

As I understand the history of the rose, this is how it got popularized.
The key is to work on the everblooming feature and then improve form etc.  I
think we will get there.  The question is in whose lifetime.  It took quite
a long time to develop old roses into the modern everblooming hybrids.

Maureen Mark
m*@ottawa.com
Ottawa, Canada (zone 4)

> ----------
> From: 	Mike Sutton[SMTP:suttons@lightspeed.net]
> Reply To: 	iris-talk@onelist.com
> Sent: 	Wednesday, January 13, 1999 5:27 PM
> To: 	iris-talk@onelist.com
> Subject: 	[iris-talk] Re: marketing
> 
> From: "Mike Sutton" <suttons@lightspeed.net>
> 
> the trick is to get an everblooming iris that can win on the show bench.
> Mike
> -----Original Message-----
> 
> 
> >From: Bill Shear <BILLS@hsc.edu>
> >
> >Maybe one aspect of the problem is that the TB iris is seen not as a
> garden
> >plant but as a collector's plant--which it has become, with thousands of
> >varieties, many of which are not "garden-worthy" in that they cannot
> >survive long in a mixed border.
> >
> >A TB that was close to everblooming, could compete in the border with
> other
> >plants, and had a reasonably attractive flower would become very popular
> >with the general public but it would be hard to get it noticed by AIS,
> >which seems to me to focus on the show bench.
> >
> >Bill Shear
> 
> 
> 
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