Re: was marketing...now Publicity

From: "Patricia R. Wenham" <prw@televar.com>

How about a contest?  Photo or essay or??
How about coloring contest for youngsters?  An iris picture of course! 
Some stores will give their customers the picture to color and display
it when it is returned too.

Irisborer@aol.com wrote:
> 
> From: Irisborer@aol.com
> 
> In a message dated 1/14/1999 9:18:14 PM Eastern Standard Time,
> StorYlade@aol.com writes:
> 
> << We have a large banner, donated by a local business, that
>  goes up the day or day before the show--at the location.  Beat puting a carny
>  guy in the street with a megaphone.
>   >>
> 
> Great idea.... and easy to do!  In my experience, most people WANT to come to
> iris shows... and sales, for that matter.  But I read some stats once that you
> have to have to send out seven PR notices in order to get a good return and
> good attendance.  So, some ideas might be:
> 
> 1.  direct mail
> 2.  newspaper article
> 3.  tv mention
> 4.  radio mention
> 5.  banner/sign
> 
> ....  what else??  I'm loving this discussion.  I look at everything as being
> "part of the problem, or part of the solution"..... and this list is very
> definately on the solution side!
> 
> Kathy Guest.... who wishes they would close HER work so that she could stay
> home like sweet Lenny the teacher and begin working on this very cool project
> in the Buffalo Burbs
> 
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