Re: how to improve traffic at iris club sales
iris@hort.net
  • Subject: Re: how to improve traffic at iris club sales
  • From: S*@aol.com
  • Date: Fri, 18 Nov 2011 07:53:20 -0500 (EST)
The best thing that the Mesilla Valley Iris Society ever did was to write  
an article for the local newspaper about how to grow irises (complete with  
pictures).  The article came out the day of the sale and of course  
mentioned the time and locale of the sale.  Our two day sale was over in  one day.  
We sold out.  So far we had articles on how to grow irises,  SDBs and 
rebloomers.
 
Another thing we tried is to send email to other garden clubs in the  
surrounding cities and request that they inform their members of the sale.   We 
searched on-line for the garden clubs.  Their city newspaper sometimes  had 
phone numbers.
 
We also put pictures of the irises for sale on our web site.  Flyers  can 
mention the web site.  The pictures sort of wet their  appetite.   I don't 
put full size pictures, just large  thumbnails.  People will come and ask for 
an iris they saw on the web  site.
 
Scarlett
 
 
 
 
In a message dated 11/17/2011 8:21:57 A.M. Mountain Standard Time,  
dpmallen@tds.net writes:

Hi  all,

I am seeking some useful information on how to improve our iris  club sales
and increase traffic (buyers) at our sales.  I did read the  tread in the
archives for listing it online at Craig's List.  Do you  put that listing in
"events" or "community"?  Any other great  ideas?  Unfortunately, our club
is top heavy with daylily people and  they do not buy iris.

Cheers, Peggy Harger-Allen
zone 5, Boone  County,  Indiana

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