The Education of (a generation of) Gardeners?

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I'm sure much of what Angela says about the
shortcomings/misunderstandings/whatever you care to call it of owners, designers and magazines is true.

Another (equally? even more?) 'guilty party' in the UK is the profusion of gardening programmes on TV here, almost all of which nowadays are of the 'instant makeover' variety, presenting gardens as simply disposable lifestyle accessories. Garden-owners are encouraged to think that you trade in last year's model of garden just as you might trade in last year's car. In that world, the most important part of gardening is the ability to write the appropriate cheque or cheques...

When that sort of attitude is positively encouraged by 'experts,' it's hardly surprising that down at grass-roots level Bill and Ben and the rest of the guys on the crew adopt a slash-and-burn approach to so-called 'maintenance.'

Question is, how do you best begin to go about effecting a change in such a mind-set? (An increasingly prevalent one? Perhaps unfair? - a sign of my age rather than of my times? - but that's often how it feels.) Where is the best
place and way to start? Ideas, anyone?