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entrepreneurial urban ag conference March 6


Here it is, finally!  Attached is a full version, complete with
registration form.

Urban Agriculture
A conference that looks at Entrepreneurial Urban Agriculture in North
America: what the studies say, who's doing it, and who's actually making
money at it? Where do the opportunities lie, what are the obstacles, and
what really makes it work?

Monday, March 6th, 2000
8:30 AM to 9 PM

At the Philadelphia Flower Show
Pennsylvania Convention Center, Room 113
12th & Arch Streets, Philadelphia



About the Conference
This one-day conference will highlight professional research on
urban agricultural businesses, (both for-profit and non-profit,) throughout
North America, and present findings about the feasibility and critical
concerns of these ventures.  The conference will also showcase the potential
of urban agriculture for business leaders, city planners, government
agencies, farmers and foundations.

Experts presenting at the conference include urban agricultural business
managers, researchers, planners, and buyers.  We are planning this event as
a catalyst, a place where combined energy generates enough of a spark to
kindle a large-scale conference in 2001.

Unfortunately we must limit attendance to 100 participants, so register early.

This event is sponsored by:
Philadelphia Green Program of the Pennsylvania Horticultural Society
The Urban Agriculture Network (TUAN)
The Toronto Food Policy Council
Farmers' Market Trust
American Community Gardening Association
Village Farms
Clyde's Restaurants
(and the list continues to grow)


Who Should Come
Individuals and institutions interested in urban agriculture including:
growers; government officials; urban land trusts; planning associations;
sustainable food networks; food policy councils; academic departments;
Extension agents; chefs & chefs' coalitions; farmers' markets; innovative
food retailers and master gardeners.


The Speakers
Jac Smit, The Urban Agriculture Network, Washington DC
Michael Olsen, Metrofarm, Santa Cruz
Michael Minerva, Village Farms, Buffalo
Stewart Levy, Buffalo Economic Renaissance Corporation
Mary Seton, GreensGrow, Philadelphia
Lauren Baker, Annex Organics, Toronto
John Guattery, Corporate Chef, Clydes, Washington, DC
Greg Watson , Massachusetts Renewable Energy Trust
Representative, Chef's Collaborative 2000
Phil Gottwals, Agricultural Development Associates, Columbia, MD
Blaine Bonham, Executive Vice President, Pennsylvania Horticultural Society
Hope Wohl, Hope Wohl Associates
Martin Bailkey, Univ. of Wisconsin - Madison
Laura Lawson, University of California - Berkeley
Sean Cosgrove, Toronto Food Policy Council



Schedule
7:30 - 8:30
Registration & Coffee

8:30-9:30
Welcome, Blaine Bonham, Philadelphia Green;
	Sean Cosgrove, Toronto Food Policy Council
Plenary: Keynote address
	Urban Agriculture in North America Why Here and Why Now?-
	Jac Smit, The Urban Agriculture Network, Washington DC

9:30- 10:30
Research
    Hope Wohl, Hope Wohl Associates, Philadelphia
	Feasibility of For-Profit Urban Agricultural Ventures as Inner City
Vacant Land Re-Use Options
    Martin Bailkey, Univ. of Wisconsin - Madison
	Opportunities for CDCs to Use Inner City Vacant Land for Urban
Agriculture
    Laura Lawson, University of California - Berkeley
	Findings about Entrepreneurial Non-Profit Community Gardens
Commentary: Rachel Nugent

10:30-10:45   Break

10:45-1:00
Growers
    	Michael Minerva, Village Farms, Buffalo
    	Stewart Levy, Buffalo Economic Renaissance Corporation
    	Mary Seton, GreensGrow, Philadelphia
    	Lauren Baker, Annex Organics, Toronto
Commentary: Michael Olson, Metrofarm, Santa Cruz

1:00-2:15   Lunch

2:15 - 3:30
Buyers & Business Plans
  	John Guattery, Corporate Chef, Clydes Restaurant, Washington, DC
   	Representative of Chef's Collaborative 2000
   	Phil Gottwals, Agricultural & Community Development Associates
Commentary: Sean Cosgrove

3:30-3:45    Break

3:45 - 4:45
A Challenge to Urban Agriculture--Town Meeting, Summary, next steps
	Greg Watson, Massachusetts Renewable Energy Trust

4:45 - 5:00
Farewell & Challenge:  Jac Smit
WHO WILL ORGANIZE THE NEXT CONFERENCE IN 2001?

5:00 - 9:30 Followup Networking & Visit the Philadelphia Flower Show!


Optional evening events

Reception (time & location to be announced)

7:30-9:00
Lecture and booksigning at Philadelphia Flower Show
Up Against Goliath
Michael Olson, author, Metrofarm--The Guide to Growing for Big Profit on a
Small Parcel of Land
How to compete against agricultural big business and win the consumer
dollar. Includes ten strategies for increasing the productivity of a small
business by 400-1400% over that achieved by the Goliaths of the field.

This lecture is part of the Philadelphia Flower Show Lecture Series. It is
open to anyone attending the Flower Show; YOU DO NOT NEED TO BE PART OF THE
CONFERENCE TO ATTEND THIS LECTURE.


For More Information
For conference information:
	Sally McCabe, Philadelphia Green, at 215-988-8846,
	   e-mail: smccabe@pennhort.org	or
	Kim Dmytro, Philadelphia Green, at 215-988-8869
	   e-mail kdmytro@pennhort.org

urbagconf.doc





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