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Subaru and NCG announce partnership, 'give-a-garden' kits

  • Subject: [cg] Subaru and NCG announce partnership, 'give-a-garden' kits
  • From: Don Boekelheide dboekelheide@yahoo.com
  • Date: Thu, 20 Jan 2005 11:42:02 -0800 (PST)

Subaru Extends and Expands Relationship With the
National Gardening Association

Wednesday January 19, 4:39 pm ET

CHERRY HILL, N.J., Jan. 19 /PRNewswire/ -- Subaru of
America, Inc. is pleased to announce today that it
will extend and expand its relationship with the
National Gardening Association (NGA), a nonprofit
organization dedicated to promoting the benefits of
gardening. Under the terms of the partnership, Subaru
will again be the official vehicle of the NGA and
National Garden Month in April of this year. In
addition, Subaru will sponsor the Subaru Get Gardening
Giveaway program. A new addition to the program for
2005 includes the Give A Garden Community
Beautification Kit that NGA will offer as an
opportunity for Subaru Dealers to use at their
dealerships, or to donate to a park, community project
or school.

As part of the National Garden Month. 2005 Give A
Garden - Add Beauty to Life, a program designed by NGA
to celebrate the power that plants have to change
lives. Subaru will sponsor the Get Gardening Giveaway.
Subaru will provide one Grand Prize with an estimated
value of $1,000 and five Second Prizes, with each
winner receiving a $500 gift certificate. There will
also be 75 Third Prizes, with each winner receiving a
gift certificate of $100 to the NGA Garden Shop to buy
plants, tools, and supplies for their gardening needs,
as well as a free 12-month membership in NGA.

"Subaru is very pleased to extend and expand its
relationship with NGA," said Tim Bennett, director of
marketing programs, Subaru of America, Inc. "Subaru
shares in the NGA's philosophy that gardening has the
power to transform environments, communities and
individuals, and we are particularly excited about
increasing the opportunities for dealers to get
involved this year with the new Give A Garden
Community Beautification Kits."

The Subaru Get Gardening Giveaway program will be
featured on http://www.nationalgardenmonth.org and
http://www.garden.org, the official site of the NGA.

This year, the NGA will also provide a new opportunity
to Subaru dealers, the Give A Garden Community
Beautification Kit. This kit will include two
42"x18"x20" low-maintenance raised planters, an
easy-to-grow flower seed collection, garden designs
and materials list, and copper plant markers. Dealers
may purchase kits directly from NGA and NGA will
provide drop ship services to participating dealers.

About National Gardening Association

The NATIONAL GARDENING ASSOCIATION (NGA), founded in
1973, is a national nonprofit leader in garden-based
education. Their mission is to promote gardening as a
means to renew and sustain the essential connection
among people, plants, and the environment. To fulfill
this mission, they offer publications and programs
focused on five key areas: education, health and
wellness, environmental stewardship, community
development, and home gardening. For more information,
visit http://www.garden.org.

Contacts:

Rose Getch
National Gardening Association
(802) 863-5251, ext. 129
rose@garden.org

 Lisa Fleming  
 Subaru of America 
(856) 488-5093
lfleming@subaru.com      


______________________________________________________
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