[cg] Fwd: Strategic Planning for Development

**L* B* <B*@ag.arizona.edu>**

>Date: Thu, 11 Mar 1999 12:27:02 -0700
>To: community_garden@ag.arizona.edu
>From: Joaquim Moura <joaquim.moura@persocom.com.br> (by way of Lucy Bradley 
><bradleyl@ag.arizona.edu>)
>Subject: Strategic Planning for Development
>
>Dear Friends,
>
>During the last *Partners of the Americas International Conference*, in
>Washington DC November 98, there were a session about Strategic Planning
>for our international development NGO's next years. (please visit
>
>www.partners.net)
>As I was not able to attend this Conference, and as the
>socio-environmental situation in Brazil is quickly deteriorating -
>demanding very strategic planning urgently - I would like to call your
>attention to some strategic points that may apply for other countries as
>well. (only the first point is specific for Brazil).
>
>1. for its size, population, racial and social complexity, for its huge
>and historic unfairness, ecological wealth and environmental problems
>that may affect the planet, Brazil cannot be ignored in any strategic
>international development planning. To plan is to settle priorities and
>perceive medium to long range processes and trends, is it not?
>2. for being the Brazilian capital, where live the President and the
>Secretaries, and often visited by the governors from all Brazilian
>states, and for being a city where the Brazilian unfair socioeconomic
>model is very present, Brasilia has also a strategical importance.
>3. for being young and so constituting our future society, and also for
>being at great risk, under severe attack from our current commercial
>culture of selfishism, sexism, consumism and violence, the children and
>youngsters deserve a special focus in our programs.
>4. for providing income, self-esteem, environmental education,
>environment beautification, trash recycling, food and health security
>etc., community gardening and urban agriculture deserve special
>attention. Micro entrepreneurial skills development, micro credit, local
>currency, ethics education are possible complementary activities to tap
>and release youth and community productive forces.
>5. for allowing people to communicate more easier than never, and for
>making possible that information reaches the poor and the distant,
>internet resources are also strategic for all activities and objectives.
>
>Of course I don't mean that other countries deserve less priority than
>Brazil (or that other Brazilian states deserve less attention than
>Brasilia), but I mean that the 5 arguments above should be considered in
>any strategic plan designed to reach concrete results the faster
>possible. And maybe these same arguments apply for other countries and
>states, for sure. But if time is the critical factor, strategic steps
>should be designed in order to attain results the faster possible. If
>Brazil finds a way that makes viable its own future, all the other
>countries (and not only the Latin American and Caribbean ones) - who
>live similar socio- economic -cultural- environmental problems but
>always less acutely than here - will feel they could also change and
>become viable too. Internet and a good communication framework would
>permit that this same process could be developed in many countries
>simultaneously, providing an interactive environment that would foster
>our move toward a sustainable world society.
>
>For all these reasons I cannot understand why not just Partners, but
>also other NGOs and agencies as World Bank or USAID and CIDA don't
>
>support any program involving youth development, urban and periurban
>agriculture, and internet intercommunity communications.
>And please don't think that they are not supporting because the ongoing
>programs in these strategic areas, in Brasilia and in Brazil, are
>running quite well and don't need their support.
>Because the reality is: there is not any program in these areas running
>here in Brasilia, and even in Brazil the projects are very weak and
>isolated from each other and from the international scene. For instance,
>researching food security in the US and Canada I have found out that
>these countries are more committed to fight hunger than Brazil is. Why?
>Is hunger more a problem in US and Canada or in Brazil. In Brazil nobody
>is discussing and implementing community gardens, urban agriculture,
>food community banks, waste home  composting and wormcomposting as
>people do in these two Northern countries. Sorry, but I cannot stand
>this paradoxical situation.
>
>Two very recent examples of the socio- economic situation we are living
>here:
>1. In 1999, according the Federal Budget, Brazil will pay for its
>domestic and foreign debts, more than US$ 350,000,000,000 (billion
>dollars). The expenses with public health will receive 11 billion
>dollars, education 19 billion dollars, new investments 8 billion
>dollars.
>I see this as a new procedure of collecting the tributes as peripheral
>populations did to old Egypt, Rome and England. This payments are
>quickly destroying our current social tissue and we need to prepare,
>test, demonstrate and replicate other social solutions that keep local
>people safe from this economical world war and defeat.
>2. This last week end brought a new record of violence in Sao Paulo
>city: 80 people were killed in 48 hours. (most killers are 14-22 years
>old)
>
>PS - If you want please to learn about our strategic efforts, here in
>Brasilia, on youth development, urban agriculture, micro credit etc. and
>by visiting our web site
>
>www.partners-bsbdc.org
>and clicking on the LATEST INCLUSIONS AND UPDATES
>
>PS - If you know about a next discussion on strategic planning for
>community and international development, please advise me to participate
>if you don't mind to meet a different point of view proposing other
>attitudes, which I think are more able to produce the concrete results
>and the new hope that the population is in need. (Now, at least here,
>people - including the youth - are becoming increasingly hopeless as the
>socio environmental and economic crisis only intensifies, every week). I
>would like very much to work with people who don't face international
>and community development just as his or her job (or hobby), but as an
>imperative and permanent action motivated by knowledge, wisdom,
>gratitude, love for our posterity and compassion for all living beings.
>(You remember that I am trying this contact with your NGO, university or
>international development agency since Internet arrived in Brazil, four
>years ago).
>Cheers,
>Yours, J.
>
>^^^^^^^^^^^ Two examples of knowledge you have more than us and maybe we
>need more thay you:
>
>
>1999 February Board Meeting & Regional Conference
>"Healing Hearts, Building Communities"  - 2/19 -2/21 1999 Oklahoma
>City, OK
>
>http://www.communitygarden.org/programs/feb99.html
>WORKSHOP TOPICS Include:
>1a - Funding Resources for Community Gardens
>1b - Creating Wildlife Habitats
>1c - Food Security - Marketing/Creating Community Gardens
>1d - Youth Gardening/Outdoor Classrooms
>2a - Media Relations for Community Gardening
>2b - Designing Water Gardens
>2c - The Healing Garden
>2d - Age Appropriate Garden Projects for Kids
>3a - Volunteer Recruitment Motivations
>3b - Off-Season Gardening Projects
>3c - Gardening Projects for At-Risk Youth
>For more information contact: <BrewLatte@aol.com>
>
>^^^^^^^^^^^ the other example:
>
>Dear Readers,
>
>We're getting a lot of inquiries about our New York "Nonprofits and
>Technology Conference," Feb. 18-20. The following is the complete
>conference agenda.
>
>The conference is designed to give nonprofit and foundation leaders a
>chance to meet with experts and find solutions to the technology
>challenges they face. Don't miss it.
>
>We've also arranged for a special, third-day Internet Fundraising
>Seminar. This is your chance to spend an entire day exploring how your
>organization can effectively use the Internet and the World Wide Web to
>raise money, build memberships, recruit volunteers and develop new
>markets for your organization and its services.
>
>Please forward the following agenda to any friends and colleagues you
>believe should attend. Thanks.
>
>Questions?
>Voice: (919) 832-2325 Fax: (919) 833-4238
>E-mail: p*@mindspring.com
>Philanthropy News Network
>5 W. Hargett St. Suite 805, Raleigh, NC 27601
>
>http://conference.pj.org/
>**Register today and receive the Early Bird discount: $200
>(Offer expires February 11, 1999)
>Late registration (After February 11): $300
>Special Third Day Internet Fundraising Seminar (Feb. 20): $150 for
>conference participants, $250 seminar only. Limited space: 100
>participants
>
>
>Visit <http://conference.pj.org/ny/register.htm> to register
>Or call 919-832-2325 between the hours of 10 a.m. and 5 p.m., Eastern
>Time
>
>**Hotel rates:
>Refer to the Philanthropy News Network -- Nonprofits and Technology
>conference group rate: $185, single. $200, double. Call the Marriott
>Marquis at (212) 398-1900 and book your room today.
>
>***AGENDA
>
>Nonprofits and Technology Conference
>New York - Marriott Marquis - Feb. 18-20
>
>Day One
>12:30-12:45     Greetings and Announcements
>
>12:45-1:00      Keynote Speech
>King McGlaughon, Senior Vice President and Director of Philanthropic
>Financial Services, Merrill Lynch Nonprofit Financial Services
>
>1:00-2:00       Panel Discussion
>***Advancing your organization with technology
>Moderator: Michael Seltzer, Acting Chair, Nonprofit Management Program,
>New School for Social Research
>Panelists: Gavin Clabaugh, Vice President - Information Services, C.S.
>Mott Foundation
>Alicia Fierer, Director, Technology Outreach, United Way of New York
>City
>Leslie Hoffman, Executive Director, Earth Pledge Foundation
>Tim McClimon, Executive Director, AT&T Foundation
>
>Concurrent Networking Sessions
>**Building Online Memberships and Community
>
>Facilitator: Ken Weber, NMP
>**The National Strategy for Nonprofit Technology
>Facilitator: Rob Stuart, Director, Rockefeller Technology Project,
>Rockefeller Family Fund
>**Online Advocacy
>Facilitator: Patti Mallin, PeaceNet Coordinator, Institute for Global
>Communications
>**Mailing Lists: Is that all my donor software is good for?
>Presented by: Hunter Systems
>
>2:00-2:30       Refreshment Break
>
>2:00-3:00       Concurrent Networking Sessions:
>**Introduction to HTML
>Facilitator: Jonathan Hart, Web Developer, Philanthropy News Network
>**Countdown to Y2K
>Facilitator: Aaron Levine, Manager, Management Information
>Systems, Ford Foundation
>**Office 2000: A Sneak Preview
>Facilitator: Leslie Hoffman, Executive Director, Earth Pledge Foundation
>
>**Linking and Upgrading Computers
>Facilitator: Alicia Fierer, Director, Technology Outreach,
>United Way of New York City
>
>2:30-3:30       Presentation
>***Technology Planning for Nonprofits
>Beth Kanter, Education Coordinator, The New York Foundation for the
>Arts, Artswire
>
>3:00-4:00       Concurrent Networking Sessions
>**Technology Demonstration
>Presented by: NJ Online
>**Understanding Database Management
>Facilitator: John Hannan, Director of Finance and Strategic Planning,
>New York Cares
>**Finding Money and People Online
>Facilitator: TBA
>**Marketing your Nonprofit on the Web
>Facilitator: Emily Saltzman, Community Relations Manager,
>newyork.citysearch.com
>
>3:45-5:00       Panel Discussion
>***Getting your Organization on the Web
>Nancy Schwartz, President, e-Communications Strategies
>Kevin Duggan, Senior Program Officer, Services and Technology, New York
>Foundation for the Arts
>Ellen Coleman, Director of National Programs, Cancer Care, Inc.
>
>4:00-5:00       Concurrent Networking sessions
>**Creating a Nonprofit Network
>KOZ
>**New Funding Models for Web Site Development
>Facilitators: Wendy Dubit, Executive Director, HEAVEN: Helping Educate,
>Activate, Volunteer & Empower via the Net and Mike Buryk, Director of
>Online Services, Public Agenda
>**Online Resources for Nonprofits
>Facilitator: Ami Dar, Executive Director, Action Without Borders
>**Nonprofit Webmasters
>Facilitator: Mitch Nauffts, Online Services Manager, The Foundation
>Center
>
>5:00-6:30       Merrill Lynch Nonprofit Financial Services
>Reception
>
>Day Two
>8:00-8:45       Breakfast
>
>8:45-9:00       Announcements
>
>9:00-10:00      Presentation:
>***Nonprofit Innovation in the Age of the Internet
>Stephen Downs, Director, TIIAP, National Telecommunications and
>Information Administration
>
>9:00-10:00      Concurrent Networking Sessions
>**Technology Demonstration
>Presented by: TCN
>**Foundations and Technology
>Facilitator: Todd Day, Director of Internet and Community Relations,
>Echoing Green Foundation
>**Finding Money and People Online
>Facilitator: TBA
>**Online Resources for Nonprofits
>Facilitator: Ami Dar, Executive Director, Action Without Borders
>
>10:00-11:00     Concurrent Networking Sessions
>**Technology Planning for Nonprofits
>Facilitator: Beth Kanter, Education Coordinator, The New York Foundation
>for the Arts, Artswire
>**Introduction to HTML
>Facilitator: Jonathan Hart, Web Developer, Philanthropy News Network
>
>**Technology Demonstration
>Presented by: JSI
>**Marketing your Nonprofit on the Web
>Facilitator: Pamela Franklin, NMP
>
>10:15-11:30     Panel Discussion
>***Using Technology to Deliver Services
>Moderator: Todd Cohen, Editor and Publisher, Philanthropy News Network;
>Panelists: B. Keith Fulton, Director, Technology Programs & Policy,
>National Urban League
>Richard Zorza, Vice President for Technology, Fund for the City of New
>York
>Ewart Newton, President of the Board of Director, Boys and Girls Club of
>Union County
>
>11:00-12:00     Concurrent Networking Sessions
>**Publishing News and Information on the Web
>Facilitator: David Goldsmith, Vice President of Strategic Development,
>Interactive Applications Group
>**Long Distance Training via the Internet
>Facilitator: Marilyn Gross, President, Educational Funding Strategies
>**Overcoming Techno-Stress in the Workplace
>Facilitator: Beth Kanter, Education Coordinator, The New York
>Foundation for the Arts, Artswire
>**New Funding Models for Web Site Development
>Facilitators: Wendy Dubit, Executive Director, HEAVEN: Helping
>Educate, Activate, Volunteer & Empower via the Net and Mike Buryk,
>Director of Online Services, Public Agenda
>
>11:30-12:30     Boxed Lunch
>
>12:30-2:00      Presentation
>***E-mail me the money: Finding supporters, building community and
>developing useful, interactive web sites.
>Co-hosts: Sean Bailey, Director of New Media, Philanthropy News Network
>Jeff Hallett, co-founder and Chairman, NMP, Inc.
>
>1:00-2:00       Concurrent Networking Sessions
>
>**Creating a Nonprofit Network
>KOZ ** Online Advocacy
>Facilitator: Patti Mallin, PeaceNet Coordinator, Institute of Global
>Communications
>
>
>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>Lucy K. Bradley
>Extension Agent, Urban Horticulture
>Maricopa County
>The University of Arizona Cooperative Extension
>4341 E Broadway Rd.
>Phoenix, AZ  85040-8807
>
>Phone:  (602) 470-8086 ext 323
>Fax:  (602) 470-8092
>email:  BradleyL@ag.arizona.edu
>
>http://ag.arizona.edu/maricopa/garden/
>
>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Lucy K. Bradley
Extension Agent, Urban Horticulture
Maricopa County
The University of Arizona
Cooperative Extension
4341 E Broadway Rd.
Phoenix, AZ  85040-8807

Phone:  (602) 470-8086 ext 323
Fax:  (602) 470-8092
email:  BradleyL@ag.arizona.edu
http://ag.arizona.edu/maricopa/garden/

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