Fire resistant plants


The Ad Council, which creates public service ads, is debuting a campaign 
encouraging homeowners to plant fire-resistant plants to combat forest 
fires. One ad shows a succulent with the plant tag prominently positioned 
in the front. The only word on the tag is "firefighter." At the bottom of 
the photo is this copy: "Water-retaining succulents and foliage. Planting 
them around your home is a simple way you can make it more defensible 
against wildfires. Discover other ways you can protect your home and your 
loved ones. Visit Firewise.org." 
http://www.adcouncil.org/issues/defend_home_wildfire/

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