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Re: another MG sale . ROI

Donna, you asked about our sale last week and I answered, but I've done some
additional calculations that have gotten me thinking and wondering.  So I
thought I'd ask you all what you think.

We ordered in a lot more plants this season because we expected more
traffic.  For the May and June sales we doubled and tripled respectively the
number of pots sold.  However, because of the volume we were dealing in, we
wanted to move some plants fast so we sold quite a few plants in quarts
rather than wait for them to get to gallon size.  This meant we charged a
bit less but with the volume we were able to break $ sales records.

I'm not an accountant and barely remember ratios like ROI from my college
days, but even though our gross and net sales were higher, we brought in
less per dollar invested.  Previously the ratio was 1:5.19 in 2003 and
1:5.85 in 2004.  But so far this year we are at 1:4.28.  We are bringing in
less per dollar invested.  However, we aren't tripping over inventory.
Kinda nice not to have to babysit a few hundred more pots in this heat.

So.  What do you think?  We are happy with the money we've brought in, but
are we making our dollar go far enough?  If we'd waited the qts would have
been ready now to pot up to gallons and we could get more for them that way
at the August sale.  And yet, that's a gamble too.  So what do you think?  A
bird in the hand... or Don't be too hasty?

neIN, Z5
----- Original Message ----- 
From: "Donna" <gossiper@sbcglobal.net>
To: <gardenchat@hort.net>
Sent: Saturday, June 18, 2005 10:24 PM
Subject: RE: [CHAT] another MG sale

> So how did it all go? Figure you probably heard some feedback on the
> walk... and hopefully don't have any plants to count :)
> Donna
> > Well, our MGs are having our first garden walk of the season.  15
> > gardens, each with MGs in attendance to answer questions, demonstrate
> > things, offer refreshments.  We also have live music and a few seminars.
> > Our Birds Bees and Butterflies garden has  got a terrific facelift from
> > new intern who has worked wonders with it.  She even brought her dad in
> > help her lay a stone path.  He was still there working on it when I left
> > last night after 7.  We also have a new rockgarden to show off, and the
> > roof
> > garden is finally completed.
> >
> > And we are having our second plant sale.  The June sale has usually been
> > our
> > least productive - either because we don't have as much merchandise or
> > have fewer shoppers because they shopped us in May and are spending June
> > touring the gardens.  I don't  know for sure.  But we are ready for all
> > comers and have lots of plants.  I worked 6 hrs in the nursery on Sunday
> > and
> > every night after work til 9. Yesterday I spent 12 hrs on setting up and
> > tidying up - last minute weeding and mulching.  I made lots of new
> > We are introducing a new Daylily, 'Lana's First Love', our exclusive.  I
> > also made up a display and materials for our Advance Orders Bulb Sale.
> >
> > Unfortunately, I work Saturdays, so I went over this morning before work
> > and
> > finished setting up signs and helping the others tag our 689 Special
> > Selections pots (the plants we grow in the nursery)  The other half of
> > sale plants dug from the display gardens or from MG's own gardens, or
> > grown plants from MGs, and other odds and ends)   looks great, too, with
> > improvements to layout.  I'll work in a long lunch hour today and be
> > when the sale opens.  After work, (I get off at 6) everyone will be gone
> > but
> > I'll go over and pick up all my tables, carts, and materials.  On Sunday
> > I'll do a new inventory.  I sure hope there's not much to count.
> >
> > Kitty
> ---------------------------------------------------------------------
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