Re: news of the day: t-shirts

> If the mailings get a certain return, I don't know what the
> average is, then it is worth it to the business...

A 1% response is considered worthwhile in most cases.

> The ones that really get me are the
> ones that send a new catalog every other month. 

I was successful in reducing my Gardeners Supply catalogs from 15 a year
to about 5 a year. You can call and ask to be put on a reduced mailing
list. I used to get an AM Leonard once a yr, now it comes out about 6
times a year - and the only thing I buy from them is Felco blades. I
have tried to tell supply catalogue CS that I keep my catalogues and
refer to them as needed. But to no avail. Being a marketing major I
realize they believe that you will order more often if they "remind" and
"suggest" more frequently by showing up in your mailbox. This is true,
but no for me.


Kitty
> Yes, but the printing is "part of doing business" and business costs get
> tax breaks.   If the mailings get a certain return, I don't know what the
> average is, then it is worth it to the business...like advertising dollars.
> Not everyone who sees the ad will buy but if enough do, it is worth it.  I
> have noticed that some mail order companies will drop you if you don't
> order after a certain period of time.  The ones that really get me are the
> ones that send a new catalog every other month. 
> 
> Bonnie Zone 6+ ETN
> 
> 
> 
> 
> > [Original Message]
> > From: Marge Talt <mtalt@hort.net>
> > To: <gardenchat@hort.net>
> > Date: 11/14/2003 1:27:53 AM
> > Subject: Re: [CHAT] news of the day: t-shirts
> >
> > > From: Bonnie Holmes <holmesbm@usit.net>
> > > One of my relatives used to work for a company that sent out mail
> > order
> > > catalogues.  When I complained of the same thing, he explained that
> > it was
> > > more expensive for a company to delete you than to continue to mail
> > out the
> > > catalogue...they can mail for pennies.  
> > ----------
> >
> > That just does not make sense to me.  Mailing costs are only part of
> > it - printing costs are pretty heavy; 'course I don't know what that
> > catalog was like, but still, even B&W on newsprint ain't free these
> > days.
> >
> > Yes, it costs something to purge your address list, but it is so hard
> > for me to believe that, in this day of computers - this is more
> > expensive than printing and postage.  I've looked into bulk mail and
> > it isn't really pennies????????  
> >
> > Marge Talt, zone 7 Maryland
> > mtalt@hort.net
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