• Subject: Re: 2012 Seed Catalogs
• From: J* S* <i*@q.com>
• Date: Thu, 24 Nov 2011 10:36:20 -0800

I like your idea Chris. As I recall, HD had its builders' catalog on some kind
of searchable CD. Only problem I recall was that commodity products [lumber,
sand, gravel] were still "call for price" items. But I think it might work
handsomely for someone like B&H who has a catalog of widgets and doodads that
runs several hundred pages and takes up as much shelf space as a medium-size
city phone book.


"I don't try to describe the future. I try to prevent it." -- Ray Bradbury




On Nov 24, 2011, at 10:00 AM, Christopher P. Lindsey wrote:

>> Well,
>> We will be taking care of catalogs this year... there will not be
>> one. We
>> made the decision of eliminate hard copy catalogs beginning this
>> year.
>> Printing and postage costs to a small business such as ourselves is
>> simply
>> prohibitive. We know it is going to cost us some of our oldest
>> customers...
>> but. Time to follow thru, live up to being responsible for our part
>> in the
>> world we live in.
>
> I sometimes wonder how effective a digital catalog would be as
> a replacement for paper catalogs.
>
> When I tried my nursery (which I had to give up because of
> marriage and a lack of space) I had written something that
> would put a PDF onto a CD (with every plant clickable and
> bringing me to an order page); the idea was to send a
> mini-CD out in the mail for fifty cents, somebody would
> stick it in their computer, and voila...
>
> You can view an intermediate (large, 5MB) file at
>
>   http://www.mallorn.com/~lindsey/catalog.pdf
>
> It was auto-generated from the database used for the online
> store.  Yes, formatting isn't perfect.  :)
>
> My question is whether or not the technology is still too
> new for customers or if the price is still prohibitively
> high.
>
> I did find that the PDF worked fine on a Kindle, too.
>
> Chris
>
> ---------------------------------------------------------------------
> To sign-off this list, send email to majordomo@hort.net with the
> message text UNSUBSCRIBE GARDENCHAT

---------------------------------------------------------------------
To sign-off this list, send email to majordomo@hort.net with the
message text UNSUBSCRIBE GARDENCHAT

• References:
  • Re: 2012 Seed Catalogs
    • From: &* P* L* &*

• Prev by Date: Re: 2012 Seed Catalogs
• Next by Date: Re: 2012 Seed Catalogs
• Previous by thread: Re: 2012 Seed Catalogs
• Next by thread: RE: 2012 Seed Catalogs