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RE: OT - Press release experience?


Good input!  O.K., I'll change the header.    Area codes don't change much
until one gets down around the interstate loop around Cincinnati, but it
won't hurt to add it.

As for photos...Yes, I do hope to have the costume finished within the next
2-3 weeks, but I'm not sure that will be enough time to get the articles in
on time with photos.  Besides, Bill won't be bleaching his hair and beard
until a week after Thanksgiving.  Since it takes 4 bleachings to get it
Santa white, it is very difficult for him to keep bleaching (to cover roots)
for more than a month without losing LOTS of hair to breakage.  And
bleaching the mustache under his nose is a very sensitive and difficult
thing to do because of the fumes.  Eyebrows are another level of difficulty
to keep white.  Right now, there is only a little bit of color in his
mustache and very little in his beard, but he still has a full head of dark
brown (almost black) hair that must be treated.  Of course, for radio, it
doesn't make a lot of difference (photos, that is.)    Too bad I don't know
a Greek Orthodox or Roman Catholic Bishop who could lend us his attire for
photos.  I could probably use white hair spray for initial photos.  

I'm still trying to pin down some folks at church on how much they are
willing to donate, but I'm sure that one of the members has volunteered use
of a photo printer (4"X6") and we'll be asking for either funds or photo
paper and ink to fit it from the congregation.  The plan is to take photos
with a digital camera and print them while the family is still there.
Originally, I had just planned to have parents bring their own cameras.  Do
you think we could ask for good will offerings for those who want extra
photos to cover the expense of paper and ink?  We have no clue how many will
show up for it since this will be the first year, but I'd rather be over
supplied than undersupplied.  

CD's are pretty cheap.  I hadn't thought about having them for the event,
but I don't think we have a PC (or the software) available at church to burn
the photos to CD.  I know that malls here charge $10-$15 for the photo on
Disc.  Perhaps we can ask for good will offerings for them as well if I
could find someone to bring a laptop with the right software.  However, we
don't want to be in the business of turning anyone down for a picture or
pictures, either.  After all, this is a non-profit event.

I don't think we want to be in the business of e-mailing photos if we have
large turn out.  Many of the members aren't that computer literate (being a
very small congregation with mostly  very elderly members) and I won't have
time to do large volumes with our regular Santa Visits to various charities.
If all goes well, we might be able to add  things for future years, but I'm
not sure we can do it all this first year.  

Up to now, our largest event has been Bible School and the Pre-School we
offer for the community.  In the summer, Bible School draws more than 60
children (though ads have been limited to the sign on the property) and we
have had to put children on a list because we simply don't have the staff or
enough younger (folks under 75) volunteers to help with the children.  The
pre-school has a community reputation for being the best in the area and the
waiting list to get into it (State regulations restricting size there) is
VERY long.  Since the advertising is going beyond word of mouth and the sign
on the corner of the church property, I'm not sure what to expect.  The
pre-school plans to put fliers into their children's take home bags
regarding both the St. Nicholas Event and the Wrap It Up Events.  (Am I a
glutton for punishment?  Or just crazy.  Don't answer that!!! LOL!!!)  

I do know Santa Bill can do 200-250 children per hour with the right
supports in place.  (It varies so much because he actually listens to each
child.  Some have more to say than others.)   I'm confident that he can do
the same with St. Nicholas, though he'll be having to answer questions about
why he is different than Santa.   We'll be open approximately 6 hours for
one day.  I don't think the congregation yet understands how many children
could come through.  

Thanks everyone for your thoughts and your help!  I'd be lost without you!

Blessings,
Bonnie (SW OH - zone 5)

-----Original Message-----
From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On Behalf
Of Donna
Sent: Friday, October 20, 2006 9:32 AM
To: gardenchat@hort.net
Subject: Re: [CHAT] OT - Press release experience?

I agree with Jim..... wouldn't give you a good spot in the paper and you
might be the first one to get canceled if space in that issue becomes a
problem....

 
Might also add the church's area code as well.....( although your areas
might be larger than ours here)
 
But my question is... who is paying for all the picture printing? Are you
going to email the pictures to the parents to print out? You know the
parents needs extra copies for grandparents etc.... hum....Trust me, you
want as many questions answered in the ad. You will get tons of phone calls
and emails if you don't.

 
Hum.. no way to get a picture of your grandkid and Bill ahead of time?  Bill
makes such a great Santa it would draw them there....


----- Original Message ----
From: james singer <islandjim1@verizon.net>
To: gardenchat@hort.net
Sent: Friday, October 20, 2006 7:40:44 AM
Subject: Re: [CHAT] OT - Press release experience?


Don't think I'd attack the commercial spirit of christmas; crass
commercialism generates a lot of revenue for the media. Rather, I'd stress a
traditional alternative.

On Oct 20, 2006, at 7:23 AM, Bonnie & Bill Morgan wrote:

> Jim, Zem and Donna,  I agree about getting something to draw their 
> attention.  Since I can't find any sign that anyone else in the Miami 
> Valley, much less the greater Dayton area has done a St. Nicholas 
> Event, I think we'll peak some interest.  This will go to Christian 
> Radio stations in the area, our main local newspaper and the community 
> newspapers in the area.
> (The latter has agreed to run two articles for us.  They will run one 
> in a couple of weeks and again the week before the event.)
>
> Here's what I had already put together.  I'm open for ideas and 
> critiques.
>
>
>
> Tired of the Mall Santa and the Hype to Buy, Buy, Buy? (I'll bold and 
> enlarge this.)
>
> Christ the King Lutheran Church in Centerville will be hosting a Saint 
> Nicholas Event to allow children and parents to get pictures with a 
> familiar Christmas icon without the commercialization of Christmas.
>
> The event will be held:
>     December 9th between 11:00 a.m. and 5:00 p.m.
>     At Christ The King Lutheran Church
>     On 50 Nutt Road (on the corner of Nutt and 48) in Centerville.
>
> There is no charge for the event, but children are encouraged to bring 
> an item for the Baby Jesus, which will be donated to Hannah's Treasure 
> Chest.
> Hannah's treasure Chest provides families in need with items necessary 
> to care for their children all through the year.
>
> Parents can bring their own cameras or have a photo taken by one of 
> the attendants.
>
> Children may also talk with a Nativity Character, hear the REAL story 
> of Christmas and learn about other Christmas traditions, such as the 
> candy cane.  They can snack on a Christmas cookie and sip some hot 
> chocolate as well.
>
> Come and enjoy a family oriented, Christian, Christmas based, non 
> commercialized celebration of the spirit of giving.
>
> For more information, contact Christ the King Lutheran Church at
> 885-5785 or
> send an e-mail to St.Nicholas@ameritech.net.
>
>
>
> BTW, thanks to Pam for testing my new e-mail address (St.Nicholas) for 
> me!
>
>
> Bonnie (SW OH - zone 5)
>
> -----Original Message-----
> From: owner-gardenchat@hort.net [mailto:owner-gardenchat@hort.net] On 
> Behalf Of james singer
> Sent: Thursday, October 19, 2006 8:27 PM
> To: gardenchat@hort.net
> Subject: Re: [CHAT] OT - Press release experience?
>
> It's just who, what, why, when, and where, like any other press 
> release, Bonnie. Helps if you can lead with something sexy/unique, 
> like you're going to tar and feather the mayor or pit St. Nick against 
> Old Nick, but if you can't, just lead with whatever it is about the 
> event should attract the most reader interest [editors are interested 
> in readers; they don't care about events or sponsors, unless the 
> sponsors are advertisers]. Just be sure you include all the who, what, 
> why, when, and where stuff--and your name and phone number--so whoever 
> re-writes it will have no excuse for screwing it up.
>
> On Oct 19, 2006, at 7:52 PM, Bonnie & Bill Morgan wrote:
>
>> Does anyone have any experience with community event press releases?
>> I'm
>> getting ready to "alert the media" to a St. Nicholas Event open to 
>> the Dayton area and I want to make it as professional as possible.
>>
>> Blessings,
>> Bonnie (SW OH - zone 5)
>>
>> ---------------------------------------------------------------------
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>>
> Island Jim
> Southwest Florida
> 27.0 N, 82.4 W
> Hardiness Zone 10
> Heat Zone 10
> Minimum 30 F [-1 C]
> Maximum 100 F [38 C]
>
> ---------------------------------------------------------------------
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>
> ---------------------------------------------------------------------
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>
Island Jim
Southwest Florida
27.0 N, 82.4 W
Hardiness Zone 10
Heat Zone 10
Minimum 30 F [-1 C]
Maximum 100 F [38 C]

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