Re: magazine readership

**"Nancy Szerlag" s*@earthlink.net**

I think part of it is distribution. Most mags are sold at checkout lanes of
grocery stores. In my small town Better Homes and Gardens and Women's Day
dominate the racks. Also they have increased their number of  spin offs  -
the special interest mags. BH&G just cranked out another one. The Garden
Doctor. Another slice off the pie.   Short features- lots of pretty
pictures. It sells. I call it sound bite gardening - like doing a 3 minute
feature on TV.

Nancy Szerlag

----------
>From: "Jeff Ball" <jeffball@starband.net>
>To: "Garden Writers -- GWL -- The Garden Writers Forum"
<gardenwriters@lists.ibiblio.org>
>Subject: RE: [GWL] magazine readership
>Date: Fri, Aug 22, 2003, 9:02 AM
>

> Okay, I'll bite.  Why?
> I guess the economic lethargy might make some contribution, but I can't see
> that is the main cause.
> For some years now, Americans have a decreasing amount of leisure time;
> maybe a factor.
> I would guess that the increased comfort and use of the Internet for data
> gathering is a significant player.  I know that Nancy and I use the Internet
> as much or more for data than our pile of unread garden magazines.
> Magazines are a bit more expensive and maybe are hitting the limits of home
> budgets.
> If gardening magazines are a model, there is an unfortunate factor of what
> feels like repetative topics over the past few years.  No coverage of
> anything controversial.
> Lower circulation means more cutting back on budget means fewer
> opportunities for jobs for garden writers. So what else is new?
> Jeff Ball
>
> -----Original Message-----
> From: gardenwriters-bounces@lists.ibiblio.org
> [g*@lists.ibiblio.org]On Behalf Of Jo Ellen
> Meyers Sharp
> Sent: Thursday, August 21, 2003 1:56 PM
> To: Garden Writers -- GWL -- The Garden Writers Forum
> Subject: [GWL] magazine readership
>
>
>
> Print Magazine Readership Dwindling
> The number of print magazine subscribers has been declining the
> past few years and print magazines have become even less
> appealing to readers over the past few months. The circulation drop
> is widespread among all categories of print magazines. Many
> publications have seen a 15-30% circulation drop over the past 12
> months. Source: Newsday.com:
> http://www.newsday.com/business/printedition/ny-bzmag193419410aug19,0,346081
> 8.story
>
> jems
> --
> Jo Ellen Meyers Sharp
> Garden writer, speaker, photographer
> Director, Region III Garden Writers Association
> Phone: 317.251.3261
> Fax: 317.251.8545
> E-mail: hoosiergardener@earthlink.net
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