Re: Twitter Etc on Gartner Curve

**N* S* <N*@PlantSoup.Com>**

Very interesting.  Thanks Doug!

Nan

On Aug 30, 2009, at 5:20 PM, Doug Green wrote:

> I had an interesting conversation the other day with a consulting  
> client
> and the topic of how we figure out what and where to focus our  
> attention
> over the next little while came up.   One of the interesting  
> resources you
> may not be aware of is the Gartner Group and their annual report on  
> the
> state of Net developments.  This was (if I remember correctly) their  
> 15th
> annual report
>
> You can see the basic outline of how technology develops on a wave  
> curve
> right here in the pdf download.  Gartner calls it the “hype cycle”  
> based on
> how much hype and time is spent
> http://www.gartner.com/resources/169700/169747/gartners_hype_cycle_special__169747.pdf
>
> This pdf describes the curve but it doesn’t give you what tech use  
> is where
> on the curve.  You have to dig a bit deeper into their website to  
> get that
> (all the links in the report go to pages that ask you to pay for the
> individual sector report).   You can also get a fair sampling of the
> respective reports by Google titles and searching for analysis and
> commentary.
>
> Here are a few tidbits I picked up by reading parts of the reports  
> and some
> other analysis.  It’s interesting from a future-publishing point of  
> view and
> from the point of view of some garden writers.
>
> This graph from read/write web
> http://www.readwriteweb.com/archives/gartner_hype_cycle_2009.php   
> showing
> microbloging and social software suites are clearly on the way down  
> will be
> of interest to some of you.  Bottom line:  Don’t worry too much about
> Twitter and Facebook for the next little while according to Gartner  
> - you
> can play with it but it’s due to roll over into another phase  
> (trough phase)
> (that’s short form for the early adopters have played with it and  
> won with
> it - and the medium to late adopters won’t get much out of it now  
> until
> somebody figures out how to integrate it and make good use of it and  
> users
> come back.)
>
>
> Online video is almost to the bottom of the curve and is about to  
> hit bottom
> and then start the bounce to full adoption.  Bottom line: It’s time  
> for you
> to really learn how to produce pro-level video although video search  
> is in
> its infancy and you won’t make much money from them (all problems  
> you’ll
> solve I’m sure) :-)   Lots to learn there for sure.
>
> If you’re interested, I’m sure you’ll find some other gems in the  
> report and
> in the different  sites around the Net reporting and discussing the  
> impact
> of this analysis.
>
> But I thought I’d pass it along for your interest.
>
> Doug
>
>
> -- 
> Doug Green
> Editor-in-Chief,
> SGF Publishing
> http://www.simplegiftsfarm.com
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