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Re: [GWL]: Fee Question




>From: Jeff Ball <jeffball@starband.net>
>Reply-To: Gardenwriters@topica.com
>To: Gardenwriters@topica.com
>Subject: [GWL]: Fee Question
>Date: Thu, 6 Dec 2001 15:40:52 -0800
>
>Nancy and I have been approached by a mid-sized grower to help them with
>some press releases for some new introductions they will be offering next
>season.  Neither of us have done anything like that and have no clue as to
>what the going rate is for such work.  They will provide us with most of 
>the
>data so there is not a great deal of research required.  It is basically a
>straight writing job along with some consulting in terms of how to use the
>materials effectively.  Does anyone have some advice concerning a 
>reasonable
>fee for such a project?
>Thanks
>Jeff Ball
>
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Jeff:
I have been doing press releases for non-gardening industry corporate 
clients for years. I usually try to avoid giving a set fee for the entire 
project. Instead I charge an hourly rate of $50 for creative work, which 
includes client meetings, research, writing and media contacts--both initial 
and follow-up. If I do the mailing, I charge $25/hour for clerical work, 
which includes printing the release and labels, stuffing envelopes, etc. I 
maintain media lists for specific clients. I also charge expenses, which 
includes travel time, printing costs, postage, etc.  As a consultant, I 
don't have the overhead that larger firms have, so my rates are considered 
low by anyone who has priced P.R. services. Many P.R. firms start at about 
$80/hour and up here in the St. Louis area. I believe geography is a major 
factor in pricing. If pressed I will reluctantly offer clients an ESTIMATE 
on the total job, but stress that the bill will be based on hours worked, so 
if there are a lot of changes or additions on their end, it will add to the 
cost. I also write a lot of brochures, newsletter, etc., and have the same 
price structure for everything. I haven't yet done any news releases for the 
garden industry, so I don't know how this translates. I would be very 
interested in hearing from anyone who has--maybe our GWAA P.R. firm? I hope 
this helps. Good luck!

Linda Nitchman
Freelance Garden Writer

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