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Re: [GWL]: syndicated columns

I second the congratulations!  How wonderful to be recognized at a national
level.
Mariellen
----- Original Message -----
From: "Doreen Howard" <doreenh@ticon.net>
To: <Gardenwriters@topica.com>
Sent: Tuesday, December 11, 2001 9:26 PM
Subject: Re: [GWL]: syndicated columns


> I've been following the conversation about syndication with interest.  For
> those of you who did not attend the workshop at the GWAA symposium last
> month on syndication, let me capsulize.  Marty Ross writes for Universal
> Syndicate, and they distribute her column nationwide to about 250
> newspapers.  She is the one who stated she gets about $1 per word for her
> weekly column.  She provides art at no additional charge.  Jan Riggenbach,
> the other panelist, self syndicates her Midwest Gardening column to about
40
> newspapers.  I may be wrong on the number (I didn't take notes), but it is
> under 75 outlets.  She gets between $10 and $100 per column, depending on
> the circulation numbers of the newspaper buying.  The bigger the
> circulation, the higher the fee.  In total, Jan probably makes more per
> column than does Marty.  These two ladies presented an accurate account of
> both sides of syndication.
>
> In the 1990's, when I lived in Texas, I started writing a newspaper column
> for the local paper, which was part of a chain of 23 papers in Texas and
the
> Deep South. Within 6 months, the entire chain was running my garden column
> weekly, and I was billing them individually-- $15 to $40 each, depending
on
> size.  I wrote the first 12 columns for free to show the local editor that
> there was a demand for gardening news and that I could deliver on time.
> Even though I was a former editor at the Houston Chronicle (a much, much
> bigger newspaper than the local one), that editor didn't know who I was.
> Which brings me to my point.  Local gardening columns and regionally
> syndicated ones give you exposure that national publications don't.  When
I
> started writing the local column, I had just been named Contributing
Garden
> Editor at Woman's Day magazine (circulation 23 million at that time).  My
> neighbors didn't have clue about what I did for a living, other than I
> stayed home all day, puttered in my huge garden and spent hours in front
of
> a computer.  Frankly, they thought I was strange.  Within a few weeks of
the
> local garden column's inception, I was locally famous.  People stopped me
at
> the grocery store.  My husband's co-workers sent home gardening questions
> for me to answer.  And, the local cable TV station asked to film my
garden.
> With the regional columns, I had even more regional notice.  The PBS
station
> in Houston came out to film my garden.  I started to appear on network TV
> affiliates as a garden expert, etc.
>
> So ask yourself.  Do I want to make money or do I want fame?  You don't
make
> big money in syndication, but you can with magazine writing.  On the other
> hand, magazines don't bring you recognition.  It's up to you.
> Doreen Howard
>
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