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RE: 2004 advertising

Agreed.  This is in the advertising column from today's NY Times:

This year turned into "a pretty good year despite all the uncertainty,"
Mr. Coen said, adding that he was "pretty optimistic about 2004 for a
number of reasons."

Among them, Mr. Coen listed the comeback in spending for ads on the
Internet; the potential that the expansion of the American economy is
now "sustainable" rather than sputtering along in a stop-and-start
fashion; and increased spending by advertisers in significant categories
like automobiles, cosmetics, drugs and movies.

As in previous forecasts for ad spending in the United States, Mr. Coen
said that he still expected a lag on the local level compared with the
national level, primarily because of slower growth in ad revenue for
local newspapers - caused by declining demand for help-wanted classified
advertising - and television stations, caused by declining demand for
commercials from struggling retailers.

Nationally, growth in demand for commercial time on TV will
significantly outpace growth in demand for ad space in magazines and
newspapers, he added.


-----Original Message-----
From: gardenwriters-bounces@lists.ibiblio.org
[g*@lists.ibiblio.org] On Behalf Of Jo Ellen
Meyers Sharp
Sent: Tuesday, December 09, 2003 11:10 AM
To: Garden Writers -- GWL -- The Garden Writers Forum
Subject: [GWL] 2004 advertising

FYI

AD SPENDING GROWTH FORECASTED FOR '04
Two key ad-industry watchers had sunny forecasts for marketing 
spending next year, which should benefit from the Olympics and 
presidential elections.
http://www.newsday.com/business/printedition/ny-bzad093576725dec09,0,212
846.story?coll=ny-business-print


jems
-- 
Jo Ellen Meyers Sharp
Garden writer, speaker, photographer
Director, Region III Garden Writers Association
Phone: 317.251.3261
Fax: 317.251.8545
E-mail: hoosiergardener@earthlink.net
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